First look: Lady Gaga's 'Applause' video


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The Independent Culture

The first single from Lady Gaga's Artpop album was leaked last week in what the singer declared a "pop emergency". What followed was a rush-release of the track, "Applause", last Tuesday, and now the video has finally been revealed.

Showing Gaga in a number of guises (as a Beatnik performance artist, her face smeared with clown make-up, sporting David Bowie-esque androgyny while wearing a bra made of black, leather gloves and as various winged creatures), the high energy accompaniment to her new track is a hotchpotch of imagery that seems to highlight the pop princess' ever changing appearance.

"Applause" was in fifth place in the UK singles charts last night having taken just seven hours to reach the Top 40 following its last-minute release a week ago. The choppy, synthy track wasn't due for release until 19 August, with the LP to follow in November. But Gaga rushed released after it was leaked online, with the video following today.

A still from Lady Gaga's "Applause" video