Iconic Rolling Stones logo sold for £51,000
Tuesday 02 September 2008
Mick Jagger's lips have made the Victoria and Albert Museum's permanent collection.
The Rolling Stones' famous tongue and lips logo has been snapped up by the London institution for just under £51,000 at an auction in the US.
The pop art design was created by student John Pasche in 1970 and was partly inspired by the distinctive shape of the Rolling Stones' frontman's mouth. The image was first used on the Stones' Sticky Fingers album and has been in continuous use by the band ever since.
Sir Mick approached the Royal College of Art in London in 1969 to help him find a design student after being frustrated by the bland designs offered by their record label Decca Records.
He visited Pasche's degree show, which led to discussions for a logo and other work for the Stones' own label, Rolling Stones Records, after the group's contract ended with Decca in 1970.
Victoria Broakes, head of exhibitions, V&A Theatre and Performance Collections, said: "The Rolling Stones' Tongue is one of the first examples of a group using branding and it has become arguably the world's most famous rock logo.
"We are delighted to have acquired the original artwork, especially as it was designed at the Royal College of Art right here in South Kensington by a student who used to visit the V&A's collections for inspiration.
"We are very grateful for the Art Fund's support in helping us acquire this exciting addition to our collections."
The Art Fund, the UK's independent art charity, contributed half the cost of the piece.
David Barrie, director of the Art Fund, said: "This iconic logo, first used on the Stones' Sticky Fingers album, is one of the most visually dynamic and innovative logos ever created.
"Designed in the UK by a British artist for one of the country's most successful groups of all time, it's wonderful that it has now found a permanent home in London, where the band was originally formed."
Meanwhile, admission charges at the Institute of Contemporary Arts Gallery (ICA) in London have been scrapped, it announced today. The first show to be free will be the ICA Auction Exhibition, which opens on September 11. The gallery was founded in 1947 and its exhibitions over the years have been controversial.
BBC Trust agrees to axe channel from TV in favour of digital moveTV
FestivalsFive ways to avoid the portable toilets
Jurassic WorldThe results are completely brilliant
Arts & Ents blogs
- 1 Michael Douglas regrets 'embarrassing' Catherine Zeta-Jones with oral sex comments
- 2 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
- 3 Tunisian builder has been hailed a hero after knocking gunman to the ground with roof tiles
- 4 German ethics council calls for incest between siblings to be legalised by Government
- 5 E.L James's #AskELJames Twitter Q&A didn't go exactly as planned
Cara Delevingne attacks superhero movies as 'totally sexist' while praising Suicide Squad
Kanye West at Glastonbury 2015: 'He raps' - BBC subtitles team upstages Yeezy with hilarious description of lyrics
Glastonbury 2015: Lionel Richie attracts festival's biggest crowds for Sunday's 'dad slot'
Top Gear last episode review: A momentous occasion for Clarkson, Hammond and May fans
E.L James's #AskELJames Twitter Q&A didn't go exactly as planned
The moment a Queen's Guard soldier lost it and drew his gun at annoying tourist
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
David Cameron struck double blow in his hopes to win Britain a new EU deal
Extend Right To Buy to tenants of private landlords, Labour's Jeremy Corbyn says
Pentagon accuses Russia of 'playing with fire' over nuclear threats towards Nato