Jessie J dismisses concerns about 'overtly sexualised' music videos

The singer has said that 'a responsibility from everyone' is needed for change

Singer Jessie J thinks raunchy pop music videos will be a passing fad that a new generation of singers will abandon.

The 25-year-old singer said the music industry is going through a period of change, and hopes the younger generation of upcoming performers will not adopt the same attitude.

She said: "Pop culture moves and changes. It has its moments of greatness and its moments of weirdness ... shock value and beauty.

"I always know that as a female artist you can't do anything until you test it. Until you test it, you don't know if it's going to work or not. I've been there and done it and thought maybe I don't want to do that again.

"The music industry's constantly evolving and changing. There are many artists coming through who are about vocals. That's what I'm trying to stand for."

She added there needed to be "a levelling, a responsibility from everyone" to change the industry's direction.

“The music industry's constantly evolving and changing. There are many artists coming through who are about vocals. That's what I'm trying to stand for,” she said.

Despite her comments, Jessie J wore a skimpy black outfit and nude bodysuit covered with kisses for her own music video to "Wild" with Dizzee Rascal and Big Sean earlier this year.  

Jessie J writhes about on the floor in her music video for Jessie J writhes about on the floor in her music video for "Wild"

Her comments  follow criticism from several other leading female musicians about the sexualisation of the music industry.

In September, Sinead O'Connor wrote an open letter to Miley Cyrus following the 21-year old's video for "Wrecking Ball".

Annie Lennox has also attacked the "recent spate of overtly sexualised performances and videos" and accused record labels of "peddling highly-styled pornography with musical accompaniment".

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