Lady Gaga debuts new Artpop video

The video is the latest attempt to push the album, which has sold less in its first week than Gaga's 2011 record Born This Way

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The Independent Culture

She says she "lives for the applause", but Lady Gaga’s new album Artpop has not achieved the first week record sales expected from the renowned star.

Despite a spirited PR campaign to push her third album, Artpop has sold over 800,000 fewer copies in its first week than her 2011 record Born This Way.

In the name of drumming up publicity, Gaga has hugged a giant crystal naked, posted shocking images of herself looking drawn to Instagram, and ‘left Twitter’ – before reappearing six weeks later.

In her latest plug for Artpop, Gaga has uploaded a video to YouTube called “An Artpop film starring Lady Gaga”, which ends with an image of the album sleeve and text saying “New Album Available Now”.

The promotional video features the star writhing in a luminous bikini, dancing naked covered in moss and dressed in black briefs with cuts to her thighs.

The Queen of Pop’s new album may have topped the Billboard 200 and UK Official Albums Chart, but for such a supersonic campaign, it is a surprise that Artpop has sold less in its first week than Drake, Daft Punk and Jay Z’s 2013 records.

No doubt streaming the album online first to her ‘Little Monsters’ before the official release will have affected album sales.

If so, her new promotional video might help catapult her back into the limelight and get the commercial ‘applause’ she wants.