Lionel Richie hits big time again… as an Iraq ’n’ roll star
Soul legend’s songs such as ‘Hello’ have taken the Arab world by storm
Adam Sherwin is Media Correspondent at The Independent and an award-winning writer who specialises in covering the entertainment, broadcasting, music and popular culture industries. Previously Media writer and diarist at The Times, he was a co-founder of the Beehive City media and entertainment website. As regular contributor to BBC London 94.9 Radio station, he was named Music Business writer of the year at the awards of influential music industry site Record of the Day in 2006.
Monday 27 May 2013
Historically, Iran and Iraq have had their differences. But both nations are united in rapture over the love songs of Lionel Richie, to the astonishment of the soul legend.
Over the past decade, the “Hello” singer has become a phenomenon across the Arab world. Iraqis blasted out “All Night Long” on the night in 2003 when US tanks invaded Baghdad. Iraqis who speak no English can still sing the entire Richie songbook.
In the Kurdistan city of Erbil, authors read their poetry to interpretations of songs by Richie at a literary festival held this year, designed to bring Arabic, Kurdish and British writers together.
His popularity extends from Iran to Libya, where Richie performed for Colonel Gaddafi, and the Gulf states, where Saudi royals frequently invite the star to sing at private parties.
“This is the probably the most fascinating experience of my career,” the artist who has sold 100 million records, told The Independent. “The music has found its way to the Middle East. It’s enjoyed by the Shi’ites in Iran and it’s popular in Libya.”
Richie, 63, believes a universal message is the key. “It’s a region that has an amount of restrictions in how much you can say but it comes down to ‘I Love You’. That crosses every border. It’s a part of everyone’s life.”
A large number of London Arabs are expected at Richie’s Hyde Park British Summer Time concert on 14 July, where Jennifer Lopez will also perform. The former Commodores star would like to play a show in Baghdad. “The region is opening up and they really want me to come there. It makes me very proud,” he said. “I get direct invitations from the Saudi royals.”
Richie was paid $250,000 (£165,000) to sing for Prince Azim, the son of the Sultan of Brunei. He was criticised for appearing at a 2006 concert in Tripoli with Colonel Gaddafi marking the 20th anniversary of the US bombing raids on Tripoli and Benghazi.
Richie described the concert as a “peace” event, honouring the death of Gadaffi’s adopted daughter, Hanna.
However Richie, who was told by Nelson Mandela that his songs had given him strength during his prison ordeal, cannot dictate how his songs are employed. An elevator version of “Hello” formed the backdrop to an oil and gas auction held in Baghdad’s Ministry of Oil, staged in front of an honour guard carrying Kalashnikov rifles fixed with bayonets.
Richie paid a flying visit to Iraq last year when he dropped in on the Iowa National Guard’s Bravo Company. The unit, which operated at night to use darkness as a cover, adopted his “All Night Long” as their motto and produced merchandise depicting the lyrics and Richie’s face.
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