Nick Grimshaw loses one million Breakfast Show listeners in a year
The Radio 1 slot has its lowest audience in a decade
Nick Grimshaw has lost more than one million Radio 1 Breakfast Show listeners during the past year, giving the high-profile slot its lowest audience for a decade.
Grimshaw, 29, who took over from Chris Moyles last September, attracted 5.58 million listeners each week over the last quarter, down 1.15 million from a year ago, according to Rajar figures.
Grimshaw’s audience has fallen to the same number which Sara Cox handed over to Moyles, when she was axed in 2003.
Radio 1 tasked Grimshaw with increasing the proportion of 15-24 year-olds listening to the station, even if this was achieved at the expense of Moyles’s loyal listeners aged 35 and older. Radio 1 as a whole lost 370,000 listeners over the past year, attracting 10.83 million.
The gap between Grimshaw and Chris Evans’s Radio 2 Breakfast show is almost four million listeners, with Evans enjoying an audience of 9.35 million. Radio 2’s audience grew by more than one million over the past year to 14.94 million.
Radio 1Xtra and Radio 5 Live Sports Extra posted record figures, demonstrating the demand for digital stations, reflected in the commercial sector by the success of dance station Kiss, whose digital audience surged by 50 per cent.
A 2018 date for “digital switchover” is predicted now that 51 per cent of the UK population (27 million people) tunes in via a digital platform each week, up 13 per cent year on year.
Radio 4 recorded a weekly reach of 10.87 million, steady on last year’s 10.85 million. The Today programme has 6.81 million listeners each week, down from 6.94 million last year and 6.97 million last quarter.
Ben Cooper, controller of Radio 1, said: "After the biggest set of changes to Radio 1 for a generation, we're really happy that the breakfast show sounds fresher, younger and more vibrant than ever and as a result 833,000 of the show's '30 and over' listeners have moved on to other stations."
Arts & Ents blogs
- 1 Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
- 2 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
- 3 The Simpsons death: Creator Al Jean would 'kill himself' before character like Homer or Lisa
- 4 British man raped while urinating in bushes at Oktoberfest beer festival in Germany
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
Black-ish: America's new 'racist' TV sitcom has had a mixed reception
Cilla, episode 3, ITV - review: Ed Stoppard steals the limelight as Beatles manager Brian Epstein
The Simpsons death: Creator Al Jean would 'kill himself' before character like Homer or Lisa
'Before They Pass Away': Endangered communities photographed 'like Kate Moss'
The Jungle Book: A tale as old as time
Isis, we are told, is a 'clear and dangerous threat to our way of life'. I’m sorry, but I just don’t buy it
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
'Women, walk wherever you want' posters taken down in Stamford Hill following 'unacceptable' signs separating men and women
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- < Previous
- Next >