Brit Awards 2014: Twitter outrage after Brit Awards journalists requested by House PR to tweet for Mastercard in return for tickets
An email from Mastercard’s PR company reportedly asking journalists to tweet about the credit card company in exchange for being officially allowed to cover the Brit Awards has prompted an avalanche of ire on social media.
The Telegraph’s diary editor Tim Walker was one of a number of journalists said to have been emailed by House PR and asked to agree to a number of conditions in return for their ticket. The supposed email, published in full on the Press Gazette’s website, included draft tweets to send before and after the event, which journalists were expected to publish both on their personal and publishers’ accounts.
The email reportedly from House PR reads: “Firstly as part of our Priceless Surprise we are putting on cars to take guests directly to the awards – we will be booking your car to take both yourself and Katy from the office at 4:30pm. Are you happy with these details?
“In addition – in return for this ticket we would like to ask that you agree to the following…” It then lists a number of conditions.
Dawbell, who handle the official PR for the Brit Awards told The Independent: “We’ve made no such asks of our invited media, which are the majority of journalists attending. This request has come from Mastercard’s PR company.”
The directions from House PR point journalists towards heavy use of the hashtag #PricelessSurprises, which is currently being promoted on Twitter by Mastercard, who are sponsoring the Brits next year.
Anyone familiar with Twitter could have anticipated the hijacking of the hashtag ‘#PricelessSurprises as tweeters weighed in on the PR disaster. House PR have not responded to The Independent's request for comment.
PRs asking for coverage in return for hospitality... when did that become a scandal? #PricelessSurprises; Paul Vale (@PaulVale) February 19, 2014
Bit ironic that Mastercard spent cash on #pricelesssurprises as a "promoted" UK Twitter trend when, in fact, it would be trending anyway; Jane Merrick (@janemerrick23) February 19, 2014
As a former hack now in PR, 3 golden rules. 1. Give them good content. 2. Don't overbrand 3. Don't make conditions! #PricelessSurprises; David Prescott (@DavidPrescott) February 19, 2014
#PricelessSurprises sounds like something sarcastic you'd say when your cat leaves a freshly-killed mouse on your pillow; Chris Applegate (@qwghlm) February 19, 2014
film Sex scene trailer sees a shirtless Jamie Dornan turn up the heat
Maisie Williams single-handedly rises to the challengeTV
Arts & Ents blogs
- 1 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Rashida Jones speaks out against male-centric porn saying 'women should have sex and feel good about it'
Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
Game of Thrones really doesn't want Danny Dyer - EastEnders star rejected three times
Game of Thrones season 5 trailer: The first full-length look is here
Sia apologises for 'Elastic Heart' music video that sees Shia LaBeouf wrestle 12-year-old Maddie Ziegler
25 years of Disney: How Darth Vader, Iron Man, Elsa and Pixar's geniuses helped the company conquer the world (again)
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
King Abdullah dead: We can't afford not to hold Saudi Arabia's royals to account