Tidal does not seem to have instigated the music streaming revolution it’s A-lister panel had hoped, with early numbers for Jay Z's app suggesting it's flopping or flopped.
The service was designed to give musicians a fairer deal and bigger share of streaming profits, but put across a bit of a mixed message at its launch by placing the world's biggest artists at its fore, implying that users should be worrying over whether Madonna or Nicki Minaj's pockets are sufficiently lined.
Tidal climbed into the US iPhone top 20 download chart briefly following the event, but has since crashed out of the top 700.
It doesn't seem to have taken down its rivals with it either. On 20 April, Pandora and Spotify occupied the number three and four positions - marking the first time two music streaming apps have placed in the top 4 simultaneously and knocking down the world-conquering Candy Crush in the process.
Spotify's resurgence in the iPad chart began on the day of Tidal's launch last week, suggesting that in spite of its criticism of the app, Tidal ultimately just increased public awareness of Spotify.
Musicians against Spotify
Musicians against Spotify
1/10 Taylor Swift
Taylor Swift does not what her work to be used as an 'experiment' by Spotify and believes that artists are treated unfairly. She withdrew her entire catalogue in November 2014.
2/10 Thom Yorke
The Radiohead frontman famously described Spotify as 'the last desperate fart of a dying corpse' in October 2013.
3/10 David Byrne
David Byrne of Talking Heads wrote about not understanding Spotify's claim of discovery in a Guardian op-ed. 'The inevitable result would seem to be that the internet will suck the creative content out of the whole world until nothing is left,' he said.
Beck dismissed the Spotify model as 'not working' because of how little it pays musicians. He added that the 'saddest thing' about streaming is the poor sound quality - 'It's like watching Citizen Kane on your phone'.
5/10 The Black Keys
Dan Auerbach has described Spotify's payment to artists as 'so minuscule it's laughable'. 'If you are a bigger band that's already known and you rely on record sales for a living then it's really no place to be,' he said.
6/10 Atoms for Peace
Thom Yorke's other band refused to let Spotify stream their songs. Nigel Godrich from the group described the service as 'an equation that just doesn't work'. 'Small labels and new artists can't even keep their lights on. It's just not right,' he said.
7/10 Yannis Philippakis
The Foals singer said he would rather that somebody stole his record on vinyl than bought it or streamed it on Spotify. He described using Spotify as like going to a top class restaurant and leaving only coppers without paying the bill.
8/10 Aimee Mann
The US singer-songwriter has not put her music on Spotify because she does not think artists make a fair amount of money from the streaming service.
9/10 Grizzly Bear
The band tweeted in 2012 that Spotify provides a great service for people but does as much to help bands as 'downloading from Limewire'.
10/10 Jason Isbell
Jason Isbell of Drive-By Truckers has used the single word 'evil' to describe Spotify.
Tidal's CEO was sacked in a "streamlining" move following the launch, with new CEO Peter Tonstad, formerly of the Norwegian Ministry of Environment facing a difficult challenge ahead of him.