Reading Festival 2014: Tesco branch replaces salad and potatoes for Jagermeister and vodka

Early Bird ticket holders are about to descend on Reading

A branch of Tesco in Reading has gone that extra mile to make sure it meets the demands of festival revellers this year, as the first of 90,000 festival-goers are expected to arrive tomorrow.

Pictures of shelves stacked wall to wall with beers and spirits have been circulating on social media the day before the Reading Festival campsite opens to Early Bird ticket holders on Wednesday.

Timothy Jeffcoat, a Reading resident who lives close to the Richfield Avenue festival site, said about four aisles at the West Extra store are currently stocked with alcohol ahead of the tens of thousands due to descend on the town.

He told The Independent salad baskets have been filled with Jagermeister and potato boxes are now home to bottles of vodka.

“The store is chaos during the festival, and if it’s wet, it gets really trashed too.”

A spokesperson for Tesco said it is expecting to serve 35,000 customers each day from festival goers buying supplies before heading to the camp site.

He said: "We know from previous years just how important our store is to those attending the festival and we’re working really hard to make sure we’ve got everything they need, including food, wellies, tents and bedding. We’ll continue to stock everything our regular customers need for their normal weekly shop."

Reading festival officially kicks off on Friday with Blink 182, Artic Monkeys and Queens of the Stone Age headlining. The sell-out event draws thousands of people each day across ten stages at the 191-acre site.

Campers can also look forward to films being played until 4am, with food and drink available until the same time.

However, campers are advised to pack their wellies and waterproofs as this year’s festival look set to be a muddy one. Initial weather forecasts are predicting a mixture of cloud and rain across Friday, Saturday and Sunday, with some spots of sun breaking through occasionally.

Arts and Entertainment

game of thrones reviewWarning: spoilers

Arts and Entertainment
The original Star Wars trio of Harrison Ford, Carrie Fisher and Mark Hamill

George Osborne confirms Star Wars 8 will film at Pinewood Studios in time for 4 May

film

Arts and Entertainment
Haunted looks: Matthew Macfadyen and Timothy Spall star in ‘The Enfield Haunting’

North London meets The Exorcist in eerie suburban drama

TV

Arts and Entertainment

Filming to begin on two new series due to be aired on Dave from next year

TV

Arts and Entertainment
Kit Harington plays MI5 agent Will Holloway in Spooks: The Greater Good

'You can't count on anyone making it out alive'film
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living