Americans spend more time watching TV on the go, on the web and on the box

The average American is spending more time watching TV than ever before in history.

Over the last decade TV content delivery methods have expanded out of "the box" to include mobile video, timeshifted TV, internet video and in-home streaming to mobile devices.  

While one might expect consumers to simply swap time in front of the traditional TV for time spent watching TV on the internet or mobile, consumers are in fact supplementing their TV habits with additional hours consuming TV on the web and mobile device.

Market research Nielsen found that traditional TV viewership remains the dominant source of video content consumption across the board.

Overall traditional TV viewership has increased by 22 minutes per month per person over the last year, said Nielsen.

Mobile TV has seen strong gains in the past year. Viewership increased by 41 percent since 2010 and by more than 100 percent since 2009. Despite the strong gains, mobile video still only accounts for a few hours of viewing per month.

Younger Americans (especially those aged between 18 and 34) are consuming more video content on the web.

A very small percentage of TV watchers, lead by the younger generation, are switching off the traditional TV in favor of web-based streaming, said Nielsen.  

"Until the fall of 2010, Nielsen data consistently indicated that the heaviest media consumers are so across all platforms. A subset of consumers from television and Internet homes has now emerged that defies that notion, with the lightest traditional television users streaming significantly more Internet video, and the heaviest streamers under-indexing for traditional TV viewership."

Despite the shift towards new forms of TV consumption, 91 percent of Americans still paid for a TV subscription of some form in Q1 2011.

Results of a web poll conducted by Citigroup analyst Mark Mahaney and published on All Things Digital on June 16 revealed that most internet users who paid to watch TV on the web were using video streaming service Netflix.

The poll found that YouTube was the most popular online streaming service, followed by Facebook, Netflix, Hulu, iTunes and Amazon.

http://allthingsd.com/20110616/if-youre-paying-to-watch-web-video-youre-watching-netflix/

http://blog.nielsen.com/nielsenwire/online_mobile/cross-platform-report-americans-watching-more-tv-mobile-and-web-video/

Arts and Entertainment

Filming to begin on two new series due to be aired on Dave from next year

TV

Arts and Entertainment
Kit Harington plays MI5 agent Will Holloway in Spooks: The Greater Good

'You can't count on anyone making it out alive'film
Arts and Entertainment
War veteran and father of Peter and Laust Thoger Jensen played by Lars Mikkelson

TVBBC hopes latest Danish import will spell success

Arts and Entertainment
Carey Mulligan in Far From The Madding Crowd
FilmCarey Mulligan’s Bathsheba would fit in better in The Hunger Games
Arts and Entertainment
Pandas-on-heat: Mary Ramsden's contribution is intended to evoke the compound the beasts smear around their habitat
Iart'm Here But You've Gone exhibition has invited artists to produce perfumes
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living