MIPTV 2010 to honor Singapore and 'Heroes' creator

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MIPTV, the influential international audiovisual and digital entertainment show taking place in Cannes between April 12 and 16, will host Singapore as country of honor. The main highlights of the 2010 edition are the Digital Emmy Awards and keynote addresses by entertainment heavyweights.

The event organizers, REED MIDEM, announced on March 30 that representatives from Singapore, the "Country of Focus" for the 2010 edition, will share views on its state-of-the-art 3D technology with professionals from 100 countries, on April 14, in a day dedicated to the "Asian dragon."

This international market for financing, co-producing, buying and selling entertainment across all platforms attracted 11,500 leading professionals to Cannes in April 2009 and 12,000 last October in MIPCOM, a comparable event organized by the same team in Cannes. This year's event takes place in a more optimistic economic climate than last year's edition, which saw a decrease in the number of content buyers going to the South of France resort town.

The expected highlights for the 2010 edition comprise the International Digital Emmy Award ceremony, on April 12, hosted by Jason Priestley (from the hit series Beverly Hills 90210) durnig which Tim Kring, creator and executive producer of Heroes will receive the 2010 Pioneer Prize for his contribution to the field of cross-platform entertainment for Heroes Evolutions.

The Heroes creator will also give a keynote address, as will News Corp.'s Jonathan Miller on digital strategies as well as Elisabeth Murdoch, daughter of media mogul Rupert Murdoch, founder and CEO of British TV Shine Group, among other media masterminds during the five-day event.