Every time David Schwimmer says ‘Juice’ in American Crime Story: The People vs OJ Simpson

Word has lost all meaning.

David Schwimmer’s unshakeable Ross Geller-ness has shunted a fair few viewers of American Crime Story out of the narrative, so much so that they instead have become fixated on things like how often he says ‘Juice’.

Schwimmer plays O.J Simpson’s friend and defense attorney Robert Kardashian in the show, and no matter how dramatic the situation, he sticks with the nickname.

There’s still a few episodes to go, but here are all the “juice”s so far:

Key “Juice”s:

“The Juice was there for me every night.”

"It’s like he’s not really The Juice anymore.”

“You know your uncle Juice.”

“He’s never going to stop being The Juice.”

The incredibly plosive “Juice” at 0:15.