I'm A Celebrity 2013: Kian Egan tipped to rival Joey Essex for crown

Bookmakers have picked the Westlife singer as the most likely challenger

Westlife's Kian Egan has emerged as an early rival for Joey Essex in the battle for the I'm A Celebrity crown (Rex Features)

After 12 million viewers tuned in to watch the ten celebrities enter the I'm A Celebrity...Get Me Out Of Here campsite on Sunday, attention has turned to who will be crowned king or queen of the jungle.

Bookmakers have tipped Westlife singer Kian Egan as an early contender to rival favourite Joey Essex, reality star of The Only Way Is Essex, to the title.

Joey is currently on average odds of 6/4 to win the show, with Kian on his tail at 9/2, according to independent odds comparison site easyodds.com.

Former Snooker World Champion Steve Davis remains an early contender at 5/1 while fashion designer David Emanuel is the least likely to emerge the victor with odds of 80/1.

Amy Willerton, a Miss Universe GB model, is in danger as the favourite to be eliminated first. With odds of 3/1, her budding jungle romance with Joey may be about to reach an abrupt end.

William Hill spokesman Rupert Adams told Metro that "jealous women up and down the country will be trying to get Amy out of the jungle before the romance can bear fruit".