X Factor 2013: Sharon Osbourne boosts ratings as 9m watch 10th series return

 

The X Factor received a considerable ratings boost this weekend when more than 9 million people tuned in to watch the show's return in what has been branded the “Sharon Osbourne effect".

Straight-talking Sharon, 60, who left in the ITV talent show in 2008 amidst reports of tension with fellow judge Dannii Minogue, helped Saturday night's launch show pull in an average audience of 9.2 million - 500,000 more than last year's debut.

The show had a peak audience of 10.3 million and ITV bosses will be hoping the figures mark an end to the downward slide ratings have been taking since Simon Cowell fled the UK judging panel for the American version three years ago.

The lowest audience since 2006 tuned in to watch James Arthur win last year’s finale. The competition’s much hyped conclusion saw an average audience of 11.1 million compared with the 13.1 million who watched Little Mix win in 2011.

In 2010, when Cowell was still on the judging panel, 17.2 million tuned in to see Matt Cardle triumph.

Last year ratings for the series opener fell to 8.7, considerably less than the 12 million of 2011.

The return of original judge Sharon Osbourne, wife of Black Sabbath frontman Ozzy, has been hailed by audiences as a major draw for the talent show now in its tenth series.

Piers Morgan tweeted on Saturday night: “No surprise to see @MrsSOsbourne trending - she makes everything more amusing. #XFactor”

Sharon, who replaced N-Dubz singer Tulisa, responded to a storm of congratulatory tweets from fans last night.

“Your @TheXFactor tweets are fabulous! Thank you all so much for the love, sending it right back at you! Big hug, Mrs.O”

She added: “After 10 years @TheXFactor panel is the way it should be, you’ve got 2 artists & 2 managers. Artists & managers look at talent differently.”

The X Factor has for many years been one of ITV's bankers in terms of audiences and advertising. The channel will hope changes to the show's structure judge will keep viewers tuning in.

This series saw the re-introduction of intimate auditions held before the judging panel only. Previously contestants had been auditioned before an arena audience.

The return of X Factor rival, Strictly Come Dancing, later this year will also up the stakes as the broadcasters battle to dominate Saturday night viewing. TV personality Vanessa Feltz and BBC Breakfast host Susanna Reid have already been confirmed for the BBC ballroom dancing show.

The X Factor judges: Louis Walsh, Sharon Osbourne, Gary Barlow and Nicole Scherzinger The X Factor judges: Louis Walsh, Sharon Osbourne, Gary Barlow and Nicole Scherzinger  

Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment

film
Arts and Entertainment
Chvrches lead singer Lauren Mayberry in the band's new video 'Leave a Trace'

music
Arts and Entertainment

music
Arts and Entertainment
Home on the raunch: George Bisset (Aneurin Barnard), Lady Seymour Worsley (Natalie Dormer) and Richard Worsley (Shaun Evans)

TV review
Arts and Entertainment

TV
Arts and Entertainment
Strictly Come Dancing was watched by 6.9m viewers

Strictly
Arts and Entertainment
NWA biopic Straight Outta Compton

film
Arts and Entertainment
Natalie Dormer as Margaery Tyrell and Lena Headey as Cersei Lannister in Game of Thrones

Game of Thrones
Arts and Entertainment
New book 'The Rabbit Who Wants To Fall Asleep' by Carl-Johan Forssen Ehrlin

books
Arts and Entertainment
Calvi is not afraid of exploring the deep stuff: loneliness, anxiety, identity, reinvention
music
Arts and Entertainment
Edinburgh solo performers Neil James and Jessica Sherr
comedy
Arts and Entertainment
If a deal to buy tBeats, founded by hip-hop star Dr Dre (pictured) and music producer Jimmy Iovine went through, it would be Apple’s biggest ever acquisition

album review
Arts and Entertainment
Paloma Faith is joining The Voice as a new coach

TV
Arts and Entertainment
Dowton Abbey has been pulling in 'telly tourists', who are visiting Highclere House in Berkshire

TV
Arts and Entertainment

TV
Arts and Entertainment
Patriot games: Vic Reeves featured in ‘Very British Problems’
TV review
Arts and Entertainment
film review
Arts and Entertainment
Summer nights: ‘Wet Hot American Summer: First Day of Camp’
TVBut what do we Brits really know about them?
Arts and Entertainment
Dr Michael Mosley is a game presenter

TV review
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    A nap a day could save your life - and here's why

    A nap a day could save your life

    A midday nap is 'associated with reduced blood pressure'
    If men are so obsessed by sex, why do they clam up when confronted with the grisly realities?

    If men are so obsessed by sex...

    ...why do they clam up when confronted with the grisly realities?
    The comedy titans of Avalon on their attempt to save BBC3

    Jon Thoday and Richard Allen-Turner

    The comedy titans of Avalon on their attempt to save BBC3
    The bathing machine is back... but with a difference

    Rolling in the deep

    The bathing machine is back but with a difference
    Part-privatised tests, new age limits, driverless cars: Tories plot motoring revolution

    Conservatives plot a motoring revolution

    Draft report reveals biggest reform to regulations since driving test introduced in 1935
    The Silk Roads that trace civilisation: Long before the West rose to power, Asian pathways were connecting peoples and places

    The Silk Roads that trace civilisation

    Long before the West rose to power, Asian pathways were connecting peoples and places
    House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled

    The honours that shame Britain

    Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled
    When it comes to street harassment, we need to talk about race

    'When it comes to street harassment, we need to talk about race'

    Why are black men living the stereotypes and why are we letting them get away with it?
    International Tap Festival: Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic

    International Tap Festival comes to the UK

    Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic
    War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

    Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

    Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border
    Doris Lessing: Acclaimed novelist was kept under MI5 observation for 18 years, newly released papers show

    'A subversive brothel keeper and Communist'

    Acclaimed novelist Doris Lessing was kept under MI5 observation for 18 years, newly released papers show
    Big Blue Live: BBC's Springwatch offshoot swaps back gardens for California's Monterey Bay

    BBC heads to the Californian coast

    The Big Blue Live crew is preparing for the first of three episodes on Sunday night, filming from boats, planes and an aquarium studio
    Austin Bidwell: The Victorian fraudster who shook the Bank of England with the most daring forgery the world had known

    Victorian fraudster who shook the Bank of England

    Conman Austin Bidwell. was a heartless cad who carried out the most daring forgery the world had known
    Car hacking scandal: Security designed to stop thieves hot-wiring almost every modern motor has been cracked

    Car hacking scandal

    Security designed to stop thieves hot-wiring almost every modern motor has been cracked
    10 best placemats

    Take your seat: 10 best placemats

    Protect your table and dine in style with a bold new accessory