Words: bake-off, adj.

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HOPE FOR civilisation recedes with every issue of The Grocer. It boasts "exclusive" coverage of the IFF show, where Alf Carr, director-general of the British Frozen Food Federation enthuses:

There is an increase in sophistication of the bake-off process with products going into stores and being cooked and sold there. People always think the main base for frozen lines is the retail cabinet but now there is every sort of product you can think of for bake- off.

Bake-off (not in the OED) is a bogus process, akin to those pubs which proclaim home-made food but merely heat it up. Carr's intestines are girding themselves: McCain's bake-off "will set an industry standard over the next few years, they give a home- delivery or pizza-parlour standard".

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