So Today's dramatic new collage is startling stuff. A group of Seventies-style backing singers croak 'Tooooday', while worrying but cleverly chosen footage of the 'terrible old world, innit' variety unfolds: Arafat and Rabin shaking hands ('Today, 1 in 3 marriages fails', says a subtitle); BNP skinheads on the march ('Today, the 90s look more like the 30s'); a dancing puppet cavorts ('Today, politicians do what they weren't elected to do'); Terry Venables goes for a walk ('Today is the first day of the rest of your life'); and Michael Jackson clutches his crotch ('Fame today, infamy tomorrow'). It's a well-constructed catalogue of current pub cynicism with its own bit of pokerwork: 'Today, life is what happens to you while you're making plans for the future.'
Today is a curious animal: in the late Eighties it sold itself as a sort of downmarket, younger Daily Mail for a more nakedly ambitious kind of upper- working-class person, Romford rather than Surbiton. Instead of Paul Johnson's why-oh-whys it had how-to-get-ons. Now it seems to be developing a new Nineties theme - taking the thoughtful mantle of the Daily Mirror Sixties 'Shock Issues' and adding a bit of Neighbourhood Watch. Peter York
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