In the Cargo Club commercials, a variety of tiny consumer goods arrange themselves into bikes or cars - a bike has a CD as wheels, an iron as the seat and cucumber handlebars. 'Get down to Purley Way, Croydon, and join the club . . . for top brands at warehouse prices, members pay just pounds 25 a year.'
Warehouse clubs have been hugely successful in America, where discounters of all kinds have shown the only retail growth during the recession. But British retailers are both very efficient and everywhere, so the basic warehouse-club proposition still needs a lot more explanation and careful selling before an expedition to Croydon becomes imperative. Clever miniature designs won't be enough.Reuse content