The production values are extremely modest; the presenters studiously unglamorous. No Renault-style brand- personality stuff for Ford, no Vauxhall supermodels: it's all user-friendly, low- key, selling safety and value. The Ford mission statement is written in letters of marketing-speak fire: 'Everything we do is driven by you'. It's a market-driven approach; a service-intensive one. It's a knowing modesty (you can just see the art director specifying 'the weather-report look').
'Till next time, safe motoring,' say Chris and Wendy. Peter York
Videotapes supplied by Tellex Commercials.
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