5 swimwear trends that are huge on Love Island this season

Contestants on the current series have been loving these bikini and swimsuit styles, says Katie Wright.

Asymmetric cuts and bejewelled details have proved popular on Love Island (Neena Swim/Ann Summers/PA)

There may not be much call for swimwear in the UK right now – unless you’re lucky enough to be heading off for a winter sun break. But Love Island seems to have got viewers thinking about summer shopping, with fashion brand I Saw It First reporting a 33% rise in searches for ‘bikinis’ the week after the series started.

Throughout the reality show’s winter season, which takes place in South Africa, the ladies of the villa have sported a variety of sizzling swimsuits and two-piece bikinis, and you can bet these styles will prove popular when summer rolls round.

Ahead of the Love Island final on March 13, here are five of the hottest swimwear trends to emerge from the winter 2023 season…