Do the Green Thing: Saving the world... with a bit of flair
Sunday 17 March 2013
From a photograph of the late North Korean dictator Kim Jong-il with "devil eyes", to a picture showing a depressed Chris Huhne with the slogan "Should have walked!", these are not your typical "save the world" posters.
There is no exotic wildlife or scenes of a planet in peril. What designer Patrick Cox dubs "the earnest do-goodery of the green movement" is discarded in favour of a more creative approach. "A dig, joke or nudge is way more effective than another photo of a polar bear," says Cox, creator of the London 2012 Olympic logo.
He is among 23 designers, creative directors and photographers in a new campaign by the charity Do the Green Thing. It aims to have images that make an impression, and it keeps its messages simple: use less electricity; eat less meat; avoid waste; recycle; and walk more.
A different poster is released on dothegreenthing.com every day this month in the run-up to the World Wide Fund for Nature's Earth Hour at 8.30pm next Saturday, when millions of people switch off lights for an hour in a show of global solidarity.
- 1 Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
- 2 Zayn Malik already working on solo material, just days after quitting One Direction
- 3 The West has it totally wrong on Lee Kuan Yew
- 4 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 5 Jeremy Clarkson calls on trolls to leave producer Oisin Tymon alone: 'None of this is his fault'
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
£18000 - £23000 per annum + Uncapped commission: SThree: Does earning a 6 figu...
£18000 - £25000 per annum: Recruitment Genius: This is an exciting opportunity...
£35000 - £40000 per annum: Recruitment Genius: A challenging opportunity for a...
£14000 - £20000 per annum: Recruitment Genius: This is an exciting opportunity...