Today's letter from the Editor
Today's Matrices
iJobs Job Widget
iJobs General

Austen Lloyd: Private Client Solicitor - Oxford

Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...

Austen Lloyd: Clinical Negligence Associate / Partner - Bristol

Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...

Recruitment Genius: Sales Consultant - Solar Energy - OTE £50,000

£15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...

Recruitment Genius: Compute Engineer

Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...

Page 3 Profile: David Ford, bookseller

Never trust anyone who has not brought a book with them…

Wise words indeed, and a sentiment that bibliophile David Ford of Saltaire, West Yorkshire, will no doubt share. When Mr Ford, owner of an independent second-hand bookstore, found sales grinding to a halt he made it his mission to attract more customers and keep the business afloat.

Don’t people all buy books from online mega-retailers these days?

Perhaps. But for many book lovers – and those fond of leaving the confines of their own homes once in a while – perusing the shelves of an independent book shop is a pleasure not a chore.

But the internet does have its uses.

Yes, as Mr Ford has discovered. He’s been harnessing the power of social networking to urge local people to shop at the Saltaire Bookshop, warning that without their custom the store faces closure. Posting on the shop’s Facebook page he wrote: “Urgent! We need customers. Yesterday the shop took £7.50 ... It’s clear this can’t keep going on like this and there is a serious question mark over the future of the shop… There is only one way to keep the shop alive with its current hours, or indeed alive at all – buy books. One-a-year from every resident of Saltaire might just do it.”

An admirable sentiment, has it worked?

Well, it seems Mr Ford, who is also the chairman of the Saltaire Traders Association, and a founder of a ‘Totally Locally’ committee which promotes local trade, is getting the business back on track. He’s seen an astonishing 400 per cent increase in profits as droves of customers have descended on store to show their support.

Ah Bless. All’s well that ends well then?

If you want a happy ending that depends, of course, on where you stop your story…

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Career Services

Day In a Page

Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
America: Land of the free, home of the political dynasty

America: Land of the free, home of the political dynasty

These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
A graphic history of US civil rights – in comic book form

A graphic history of US civil rights – in comic book form

A veteran of the Fifties campaigns is inspiring a new generation of activists
Winston Churchill: the enigma of a British hero

Winston Churchill: the enigma of a British hero

A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
Growing mussels: Precious freshwater shellfish are thriving in a unique green project

Growing mussels

Precious freshwater shellfish are thriving in a unique green project
Diana Krall: The jazz singer on being friends with Elton John, outer space and skiing in Dubai

Diana Krall interview

The jazz singer on being friends with Elton John, outer space and skiing in Dubai
Pinstriped for action: A glimpse of what the very rich man will be wearing this winter

Pinstriped for action

A glimpse of what the very rich man will be wearing this winter
Russell T Davies & Ben Cook: 'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'

Russell T Davies & Ben Cook: How we met

'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'
Bill Granger recipes: Our chef serves up his favourite Japanese dishes

Bill Granger's Japanese recipes

Stock up on mirin, soy and miso and you have the makings of everyday Japanese cuisine
Michael Calvin: How we need more Eric Cantonas to knock some sense into us

Michael Calvin's Last Word

How we need more Eric Cantonas to knock some sense into us