National Geographic to shut down Adventure magazine

The National Geographic Society said on Thursday that it is shutting down the print edition of National Geographic Adventure magazine, an outdoors publication it started 10 years ago.

The Adventure brand will continue with a "robust website" and mobile and other products, the National Geographic Society said, but the December-January edition of National Geographic Adventure magazine will be the last.

"Given the current advertising environment and the opportunities we see in emerging digital platforms, we think the time is right to transition the Adventure brand," said John Griffin, the National Geographic Society's president of publishing.

Besides National Geographic Adventure, the National Geographic Society also publishes its flagship magazine National Geographic, National Geographic Traveler, National Geographic Kids and National Geographic Little Kids.

National Geographic said 17 staffers would be affected by the shutdown of the print edition of Adventure, which published eight issues a year.

Print advertising revenue has fallen sharply at US magazines and newspapers over the past year and a number of publications have closed down their doors, declared bankruptcy or carried out large-scale layoffs.

Conde Nast, which owns The New Yorker, Vanity Fair and Vogue, recently shut down several magazines including Gourmet, Modern Bride, Elegant Bride and Cookie and Time Inc. ceased publication of Southern Accents.