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BUSINESS COMMENT

How AI could end the strange morning rituals of tech bosses

Annoying customer surveys could also be a thing of the past, says Chris Blackhurst

Saturday 17 June 2023 07:00 BST
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Tim Cook doesn’t have to sift through thousands of emails – a machine can do it for him
Tim Cook doesn’t have to sift through thousands of emails – a machine can do it for him (Getty)

Truly, the kings of tech are different.

Over the years, we’ve gotten used to their intensity and relentless focus, their messianic fervour when it comes to describing their products, and of course, compared with traditional business titans, their casual manner and dress sense.

Now comes further proof that they’re a breed apart: Tim Cook says he reads every customer email sent to him.

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