Co-op’s new partnership with Amazon is a risky necessity

The GMB has cried foul over a deal Co-op hopes will more than double online sales along with its robot experiments. James Moore explains why the move is a risk for the retailer, but they’d be foolish to snub the opportunity

Co-op is investing in its partnership with a robot company and has also struck a deal with Amazon (Co-op/PA)

“Really disappointing to see a company with a proud ethical heritage like Co-op teaming up with Amazon,” said the GMB Union.

Britain’s favourite ethical, customer owned retailer has sealed a deal that will see Amazon Prime customers able to order Co-op products through the tech giant’s website and have them delivered for free if the basket is above £40, or for £3.99 for smaller orders.

The deal has proved controversial because of the Co-op’s status, history and brand.