Beer sales waver for Heineken as prices shoot up

The owner of Amstel and Birra Moretti said average selling prices were 12% higher in the latest quarter compared with the previous year.

Beer prices have shot up but sales have begun to decline, alcohol giant Heineken said as the business and punters have felt the effects of higher inflation (Alamy/PA)

Beer prices have shot up but sales have begun to decline, alcohol giant Heineken said as the business and punters have felt the effects of higher inflation.

Heineken, which owns hundreds of brands including Amstel, Birra Moretti, Beavertown and ciders Strongbow and Orchard Thieves, said average selling prices were 12% higher in the latest quarter compared with the previous year.

It helped lift the global brewer’s revenues by around 5% in the UK over the first three months of the year.