Ladbrokes owner Entain buys sport media firm 365scores

Entain said it will pay an initial consideration of around 150 million US dollars (approximately £120 million) for the business.

Gambling giant Entain has snapped up sports media firm 365scores in a deal worth up to £128m (Liam McBurney/PA) (PA Archive)

Gambling giant Entain has snapped up sports media firm 365scores in a deal worth up to £128 million.

Entain, which owns betting brands Ladbrokes and Coral, said the acquisition is aimed at improving its interactive content and experience for users.

Shares in the London-listed firm edged higher on Wednesday morning as a result.