British basketball ready to seize its ‘golden moment’

The players themselves are at the centre of plans to help expand the audience and grow the sport in the UK

Raphell Thomas-Edwards of Bristol Flyers (Robbie Stephenson/JMP/Shutterstock)

Selina Conroy hopes the basketball community can embrace the ‘golden moment’ the coronavirus pandemic has presented them. 

At the beginning of February 2020, Conroy started her role as head of communications at the British Basketball League, but just six weeks later the UK went into the first national lockdown.   

Conroy’s plans to travel across the country to meet all the clubs and people involved in the sport were suddenly ripped up, but she utilised her time to optimise engagement across the board.