A room with a pooh!
Air fresheners? Yeuch... But what about a rather more classy - and pricey - 'room cologne'?
The question is, would you pay pounds 9.95 for this elegant Kenneth Turner atomiser of Original Room Cologne (or, grander still, Parfum d'ambience)? The supermarkets are catching up fast with the fashion for smelly living. For 99p at Tesco, you can get an (aerosol) can of Fine Air Fragrance (again, quite, quite different from a lowly air freshener). Their range of four scents includes Tranquility, which is intended to fill the room with roses, freesia, mandarin blossom, fruity notes and sandalwood. And it really isn't half bad. Glen Miller of producers Nicole Beauty Products explains. "The natural raw materials for fragrance are extremely expensive - extract of rose petals, for instance, costs pounds 1000s per kilo. Our ingredients are synthetic alternatives to the real thing. We are inspired by the scents made by the great perfume houses for personal use. And of course we produce in bulk, which cuts costs."
Kenneth Turner the man is a horticulturalist and floral designer. Kenneth Turner the company produces scented candles and dried flowers as well as posh atomisers. And a layperson can tell the difference between Tesco and Turner. Tesco, according to a tester, is "pretty, but cloying"; Turner's mixture of poplar, honeysuckle, lemon and orange oils, cloves and cinnamon smells more dense, complex, and, I guess, natural. In fact it's composed of a mixture of real essential oils and chemical fakes (not unreasonable if you think that the same quantity of all-natural personal scent costs more like pounds xxxx), the most expensive ingredient being the sweet poplar oil. It's not unknown, says the company, for customers to wear the scents themselves.
I turned to Michelle Ogundehin of Elle Deco for her thoughts on the advisablity of room fragrance of any sort. "Scent is grossly overlooked when homes are planned. Why come into a house which smells of last night's dinner when you could sprinkle a few drops of oil into a burner and get lavender (relaxing) or rosemary (invigorating)? But a room scent should no more be overpowering than a personal scent, and you should spend just as much time choosing it. My worry about floral fragrances is that they can be the scent equivalent of white noise. A single note is simpler and more calming. Cheap scent, though, is a categorical no no."
In other words, with Kenneth Turner, you're getting all the benefit of your hedgerows and your cake ingredients. But for a cheap and chic alternative, sprinkle a single essential oil on a ring of cardboard, place it on top of a table lamp and breathe deeply.
Life & Style blogs
A roundup of the latest property news
Plus, do energy saving measures boost house prices?
The spring menswear season has only just begun, but I've already started to get deep and meaningful....
Stair-climbing: A step change in keeping fit
China overtakes US with world's fastest supercomputer
Europe's largest TV now on sale - a 90-inch, £12,000 giant from Sharp
Persisted heartburn sufferers urged to visit doctor to rule out cancer
Exposed: Edward Erin, the doctor whose faked asthma drug test results proved fatal
- 1 Freedom fighters? Cannibals? The truth about Syria’s rebels
- 2 Breaking the Silence: In the reality of occupation, there are no Palestinian civilians – only potential terrorists
- 3 Special Report: US troops are stationed in Japan to protect the nation. But to sex workers in Okinawa, they bring fear, not security
- 4 Vice pulls 'breathtakingly tasteless' fashion shoot glorifying the suicides of famous female authors from Sylvia Plath to Virginia Woolf
- 5 Iran to send 4,000 troops to aid President Assad forces in Syria
Negotiable Depending on Experience: The Green Recruitment Company: The Green R...
£25000 - £30000 Per Annum: The Green Recruitment Company: The Green Recruitmen...
Negotiable: Progressive Recruitment: Dear Sumadhab, A growing engineering comp...
Negotiable: Randstad Education Ilford: We are currently recruiting for a Year ...