Lifestyle group Esprit and designer Jette Joop plan to launch two seperate kitchen brands at the Living Kitchen exhibition, held in Germany from January 18-23.

Esprit, which is better known as a high street fashion retailer, collaborated with international kitchen supplier Alno AG to produce Esprit's new range of kitchen furnishings.

The Esprit kitchen collection ranges from basic L-shaped kitchen units through to larger, more spacious and luxurious kitchen designs.

The Esprit kitchen range will initially launch in Germany in March before being made available internationally later in the year. The base price of the Esprit kitchen range will be between €4,000 and €7,000. 

Germany fashion designer Jette Joop will also make the move from fashion to furnishing, with the launch of her Jette kitchen brand, developed in collaboration with RWK Einbauküchen.

2011 marks the first year of the Living Kitchen exhibition, which runs concurrently to and in conjunction with with IMM Cologne. The 28th IMM Cologne, scheduled from January 18-23, showcases the latest and most innovative household designs and attracts around 100,000 visitors per year.

The latest home furnishing designs will also be on display at the Maison & Objet in Paris from January 21-25.

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