Go head to head in a battle of cocktail shaking wits with Don Draper with the new Mad Men-inspired iPhone app, or see what you and your friends would look like with pink, white or spiky hair with Wig It. Meanwhile for the iPad, luxury brand Tod's has launched an app that lets users glimpse some fashionable lifestyles.


iPhone apps:

Wig It

Customize the hairstyles of your friends and family with the updated Wig It app. The app gives users over one hundred funny and outrageous wigs which can be superimposed onto photos and customized to match the subject's face.


Mad Men Cocktail Culture

The popular and retro-stylish TV series has inspired an iPhone app, letting users pit their cocktail-making skills against Mad Men's big boozer Don Draper. The app tests the user's knowledge by asking questions such as "how long do you shake a martini?" Comes with a guide to preparing 21 cocktails.    


eBay Fashion

The online auctioneer is upping its fashion game: after unveiling its eBay Fashion branch and Fashion Vault sample sales, it has now launched a fashion app that allows you to browse, buy, and even virtually 'try on' the site's offers on the go. A personalized online 'closet' lets you store and combine your favorite items.


Lulu Guinness

Fans of the quirky British designer can now explore her inspiration board, her stores and their surroundings, and learn more about her favorite city spots. An extra gimmicky tool even lets you customize your personal pictures with her extravagant lip-shaped clutches.


L'Oréal Paris

This app brings you beauty tutorials, look inspirations, and even gives you all the information you need to know about L'Oréal products - simply use your iPhone in store in order to "scan" them.


Tiffany & Co. Engagement Ring Finder

Browse styles, view actual carat weights, and determine your ring size by placing one of your own rings on the screen. Romance and surprise might not be part of Tiffany's equation, but this tool has got raving user reviews for simplicity and efficiency.


Row Nine

Get real-time alerts when the boutiques open, preview upcoming boutiques, browse and shop sales, and buy the products directly via this sample sale app.



The Spanish retailer's iPhone app gives you everything from store locator to the collections, sharing your favorites with friends, virtually combining your own wardrobe with Mango items, and exclusive discounts for users. You will also find styling tutorials from whatshouldiwearbymango.com and a feed from the chain's blog, keepthebeat.mango.com. The app is available in four languages.




iPad apps:

"My Life is in this Bag"

To coincide with the launch of the Italian luxury company's chic iPad cases in soft leathers and alligator skins, this new iPad application allows users to peak into the lives of six different women by looking in their handbags.



On the heels of its Vogue, GQ, and Vanity Fair editions, publishing house Condé Nast has launched its fourth magazine iPad app for Glamour with the September issue and a feature designed for easy shopping of selected items.



Shop items directly from the glossy shots or add them to your wish list for later reference. You can also share them with family and friends if you're unsure about a purchase. Editorials and video will soon be updated weekly. Watch a demonstration of the app at http://www.net-a-porter.com/apps/ipad.



The first European fashion magazine to launch an iPad application, Vogue has categorized the digital version of its magazine into three offerings: there are news relating to fashion, beauty, and lifestyle, as well as magazine features such as interviews, editorials, or making-ofs, and finally trend feeds consisting of slideshows and videos from international fashion shows.

Search for 'Vogue' in your local (European) iTunes store to get the app, which will be available for free for a limited period of time.


With the shopping site's app, you can shop all over the world, buy presents and have them delivered, create a wish list of your favorite products, and share your choices with your friends.