Beauty agenda: Elements niche perfume showcase

Here are some of the biggest beauty launches coming up over the next weeks.

Elements Showcase
August 15-16
New York, USA

After its initial edition in January was attended by high-profile buyers including Barneys New York, Saks Fifth Avenue, and Henri Bendel, the trade show for niche perfumers has gotten some backing from the US Fragrance Foundation: as part of a new partnership, a new FiFi Award for Best "Indie" Fragrance Brand will be announced at this second event.

Benefit Cosmetics store launch
New York, USA

The beauty brand opens its first flagshop in the city at 454 West Broadway.

Kate Moss cosmetics launch

Rimmel, whose makeup has been promoted by the British supermodel for the past decade, has announced it will release a make-up range designed by Moss. Having released several fragrances, this marks the first cosmetics line for the model.

The 1st Makeup Show Europe

September 17-18
Berlin, Germany

To debut in September 2011, The Makeup Show Europe will be embracing the international beauty and fashion capital of Germany, Berlin, to deliver a professionals-only beauty event organized in the same manner as its New York and Los Angeles fairs. The Makeup Show should expect to face some stiff competition from Beautyworld, Germany's largest beauty industry event, which has been an industry must-attend for years.