From Shu Uemura to Temptu, some of Japan's leading beauty brands are coming together to help - shop these products to help rebuild the country.
Designer-turned-perfumer Libertin Louison has repackaged 1,000 bottles of the house's Technique Indiscrete lavender perfume, now named For Them, to support the cause. A hundred percent of all proceeds will go to the inhabitants of severely ravaged Kanku, home of one of the perfume factories that Libertin Louison has worked with in the past. The perfume sells for €35.
L'Oréal-owned Shu Uemura is one of the country's premier luxe beauty companies, so it comes as no surprise that it feels the responsibility to help: according to StyleList, the brand will partner with beauty salons to organize fundraisers. First up: an event at New York's Wonderland Beauty Parlor, where proceeds of a $100 beauty package will support the Japanese Red Cross.
Skincare brand Boscia, which is headquartered in Japan, is donating 10 percent of proceeds of website sales of its touchup range Blotting Linens, including a Japanese-inspired green tea-scented pack.
The founder of fragrance house Hanae Mori is a Japan native and has announced that a percentage of all online sales will benefit the country's help organizations. More details are to be released soon.
Japanese airbrush makeup company Temptu will donate $100 from each web sale of its Airbrush Makeup System and Pro Compressors and Kits to the Red Cross through March 31.