Minimalism and urban culture: Boohoo launches capsule collection for men

It has everything from underwear to a graffiti print jacket

boohooman.com launched in 2013

In 2006 the online shopping destination boohoo.com was born and now trades in over 200 countries worldwide.

On the back of this continued success, and having done meticulous research into how their male customers liked to spend their hard earned cash, a committed menswear site, boohooman.com, was launched in 2013.

What the site offers is a cornucopia for the fashion savvy gent to cherry pick from, with new styles dropping almost every week.

And with a fashion features section on the website called The Manual, pinpointing style icons and future trends, its pretty clear that the overall mission was to make your shopping experience personal and engaging.

Well, mission accomplished; traffic to the site in December of last year hit almost 500,000.

In the hope of building on these figures a capsule collection arrives on site this month. Made up of 11 pieces – ranging from underwear to hats and watches – it takes its inspiration from urban culture and has a minimalist colour scheme of black and grey.

But the statement piece of the whole collection is a black biker jacket, emblazoned with the logo white graffiti print, using the letters MAN.

It's a collection that's almost certain to appeal to already existing customers, with the hope of catching the eye of new ones too. And as you would expect, everything is incredible value for money, which is always something to shout about.

Available at boohooman.com