Brand releases "first-ever" unretouched beauty ads
Wednesday 16 March 2011
Make Up For Ever has launched a new campaign for its HD product range, starring four completely unretouched models.
All snapped in nightclubs, the pictures look as if the girls photographed themselves - an emerging trend that is supposed to make visuals look more authentic, as already seen in Rag & Bone's latest campaign, for instance.
With only the beauty products providing protection from the harsh light - Make Up For Ever even had a notary certify that no retouching was used - the campaign does look like what could be the Facebook profile picture of a beautiful girl.
Even though there were probably top-notch makeup artists on hand for the shoot, and the beautiful girl is actually a professional model, the campaign remains remarkable, especially compared to the Real Beauty ads by skincare brand Dove that turned out to be photoshopped, causing much debate.
The range includes a serum, primer, foundation, concealer, blush, and powder, priced from €24.10 to €34.20. Make Up For Ever's new dedicated website for the collection shows you what products were used on the shoot and how to recreate the model's looks. But beware of too bright flash photography: Nicole Kidman and Eva Longoria both had embarrassing red carpet moments thanks to the HD Microfinish Powder that showed up as white stripes underneath their eyes.
Geoffrey Macnab reviews The Desolation of Smaug - the meat in Peter Jackson's Hobbit sandwich
Beatles rush out 'bootleg' album to defy EU copyright law
Harvey Weinstein reveals his secret weapon on-set
Chiwetel Ejiofor and Idris Elba get nods for Best Actor, which no black Brit has ever won
Life & Style blogs
YouTube: Top trending videos of 2013 - including Tom Daley and Peppa Pig
Chinese scientists 'increasingly confident' about invisibility cloak after making a cat disappear
The rise of goo-goo gadgets: Hey baby, nice wheels!
Maggots in surgeries and out-of-date vaccines: Thousands of patients' lives put at risk by ‘years of basic GP failures’
Pirate Bay sets sail for Ascension Island after SX domain name seized by authorities
- 1 Nelson Mandela memorial: ‘Bogus’ sign language interpreter made mockery of Barack Obama’s tribute in Soweto
- 2 Mystery of Epping Forest 'big cat' is solved
- 3 French café starts charging extra to rude customers
- 4 Australia: Gay marriage law reversed by high court less than a week after first weddings
- 5 Australia incest case: Severely deformed children found in remote farming community after generations of inbreeding
- < Previous
- Next >
£400 - £450 per day: Harrington Starr: Technical Architect - .NET Consultant ....
£400 - £600 per day: Harrington Starr: Technical Architect - .NET, WPF, WCF, M...
£19999 - £25001 per annum + Benefits: Pro-Recruitment Group: A Top Tier accoun...
£45000 per annum + benefits: Pro-Recruitment Group: My client, a well respecte...