Brooke Burke announced as new face of Shape-Ups - Fashion - Life and Style - The Independent

The brunette beauty will serve as the official face of Sketchers' Shape-ups, an orthopedic-looking shoe that promises to promote weight loss, firm calf and butt muscles, improve posture and strengthen your back. The fitness-oriented footwear competes with similar products out there that promise to deliver the same results like MBT shoes and Reebok's EasyTone sneakers.

Burke will appear in a campaign spanning print, TV, the Internet and outdoor placements, according to the California-based company. She had previously modeled for Sketchers in 1995 and also appeared in their "Nothing Compares to Family" charity campaign in 2009.

"She's a perfect fit to represent our family-friendly brand ," said Michael Greenberg, president of Skechers.

Burke will pose alongside reality star Kim Kardashian, who also signed up to appear in spring 2011 ads for Skechers Shape-ups. Previous spokesmodels for the ShapeUp campaigns have featured former athletes Joe Montana and Karl Malone and fitness guru Denise Austin.

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