Chinese domestic luxury market weak when it comes to fashion

The Chinese luxury site NobleChinese posted a Top Ten List of preferred domestic luxury labels, as chosen by its readers. Only two of the entries are fashion brands, while the rest are spirit labels, affirming that when it comes to fashion, Western brands are still the best-known and favored amongst Chinese netizens.

It comes as little surprise: A September 2010 study done by consulting firm McKinsey shows that affluent Chinese consumers prefer foreign brands: 52% of consumers whose annual income exceeds RMB 250,000 (USD 36,765) trust foreign brands more than Chinese ones, while only 37% said they prefer homegrown labels.

China, the world's second largest luxury goods market after Japan, is expected to become the biggest in the next five years. The booming retail scene there has led tons of Western brands to set up shop in the country. Every luxury European label from Christian Louboutin to Salvatore Ferragamo to Corneliani has announced that they will expand their business there within the next three years by launching a slew of new boutiques.

Domestic Chinese brands are increasingly facing competition from Western brands that have begun tailoring their products to local needs, tastes, and desires. For instance, Hermès recently launched a Chinese brand- Shang Xia, which sells ready-to-wear fashion, tableware, and home furnishings inspired by Chinese culture- while US denim maker Levi's launched its dENIZEN jeans brand this past summer, with measurements aimed at Chinese consumers since they have narrower hips, smaller bottoms and shorter legs than Americans.

Zhang Zhifeng- the founder of Ne-Tiger, one of the rare domestic luxury labels in China -says that the lack of Chinese luxury brands can be attributed to the fact that they are not treated fairly in their own country: "Some high-end shopping malls and department stores in major Chinese cities, for the sake of their own short-term interest, are willing to open the doors and to bow down themselves in front of foreign luxury brands by offering many privileges. For instance, foreign brands are always offered considerable discounts, the best locations, extended rent exemptions for a couple of years, covering cost for store renovation of the openings, reduced fees, etc. - all of these contribute to their rapid expansion in China," he told the blog Jing Daily.

Here is the top ten list by NobleChinese, translated from Mandarin to English by Jing Daily:

Wuliangye(???) - 38,729 votes - A high-end traditional Chinese distilled spirit, or "baijiu," label.

(??) - 34,872 votes - A high-end traditional Chinese distilled spirit, or "baijiu," label.

(????) - 29,859 votes - A high-end traditional Chinese distilled spirit, or "baijiu," label.

( Hongqi, ???) - 26,553 votes - China's first luxury car brand, established in 1958. 

(???????????) - 22,031 votes - China's first luxury fashion brand, established by Zhang Zhifeng in 1992. NE-TIGER opened its first Shanghai boutique in November and

(???) - 21,259 votes - A high-end traditional Chinese distilled spirit, or "baijiu," label based in Sichuan. It was

(? ??) - 20,237 votes - A producer of health food products, tea, dietary supplements and liquor.

(??(???)) - 19,582 votes - A high-end cigarette company, whose cartons sell for a whopping

(????) - 18,303 votes - A luxury cashmere manufacturer from Inner Mongolia, established in 1979. Currently the

(???) - 16,965 votes - A high-end cigarette company, whose cartons sell for about

Sources: 

http://www.jingdaily.com/en/luxury/chinas-top-10-domestic-luxury-brands-of-2010/

http://www.noblechinese.com/

News
i100 In this video, the late actor Leonard Nimoy explains how he decided to use the gesture for his character
Arts and Entertainment
Secrets of JK Rowling's Harry Potter workings have been revealed in a new bibliography
arts + ents
News
Down-to-earth: Winstone isn't one for considering his 'legacy'
people
News
news
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Sauce Recruitment: Retail Planning Manager - Home Entertainment UK

    salary equal to £40K pro-rata: Sauce Recruitment: Are you available to start a...

    Ashdown Group: Front-End Developer - London - up to £40,000

    £35000 - £40000 per annum: Ashdown Group: Creative Front-End Developer - Claph...

    Recruitment Genius: Product Quality Assurance Technologist - Hardline & Electric

    £18000 - £24000 per annum: Recruitment Genius: The role in this successful eco...

    Ashdown Group: QA Tester - London - £30,000

    £28000 - £30000 per annum: Ashdown Group: QA Tester - London - £30,000 QA Tes...

    Day In a Page

    HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

    Scientists hail daily pill that protects against HIV infection

    Breakthrough in battle against global scourge – but will the NHS pay for it?
    How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

    Time to play God

    Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
    MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

    MacGyver returns, but with a difference

    Handyman hero of classic 1980s TV series to be recast as a woman
    Tunnel renaissance: Why cities are hiding roads down in the ground

    Tunnel renaissance

    Why cities are hiding roads underground
    'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

    Boys to men

    The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
    Crufts 2015: Should foreign dogs be allowed to compete?

    Crufts 2015

    Should foreign dogs be allowed to compete?
    10 best projectors

    How to make your home cinema more cinematic: 10 best projectors

    Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
    Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

    Manchester City vs Barcelona player ratings

    Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
    Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

    Monaco: the making of Wenger

    Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
    Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

    Chris Gayle: The West Indies' enigma

    Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
    In Ukraine a dark world of hybrid warfare and murky loyalties prevails

    In Ukraine a dark world of hybrid warfare

    This war in the shadows has been going on since the fall of Mr Yanukovych
    'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

    Homage or plagiarism?

    'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
    Broadchurch ends as damp squib not even David Tennant can revive

    A damp squib not even David Tennant can revive

    Broadchurch, Series 2 finale, review
    A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

    Inside the mansion of Germany's 'Bishop of Bling'

    A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower