Lucinda Ledgerwood: the Apprentice star reveals her fashion secrets

view gallery VIEW GALLERY

Gloves, scarves, jaunty berets - there hasn't been a dull moment in the Apprentice star's wardrobe. Here, she reveals her fashion secrets, while our expert delivers the verdict on Lucinda's key looks

I dress for myself, 100 per cent; or, in Apprentice-speak, 150 per cent. Although, having said that, I think colour and femininity are good things and that we should applaud them. The most important thing to me about my clothes is that they are comfortable and that I can move fast in them – anything else about them, colour or whatever, is just for fun.

I started playing around with colour a few years ago. I think red can work in your favour in the boardroom, but I would never wear it to an interview because it's too threatening. For a big, interview I would probably wear green. It's bright without being harsh and it's not too overpowering.

People often tell me they like the way I dress, and I've been called a little ray of sunshine in my office, which is lovely. If you're walking down the street and it's cold, wet and windy and you've got your beret on and a bright coat, people will always smile. They're always so much more receptive to you if you look colourful, and striking up a conversation is so much easier.

My wardrobe is all over the place. I'm pretty scatty, as was pointed out a couple of times on the show, so I tend to have piles of clothes everywhere. I know what's in each pile, of course. I'm not the kind of person who has her shoes in a shoe box with a Polaroid of them stuck on the front; I'm the person with all her shoes shoved into a drawer under her bed.

It takes me mere moments to get dressed. It's a question of getting out of the shower and then putting on whatever I feel like. It's different if I'm going to something important, though. That's when I get anal about things: I'll have picked out the clothes the night before and laid them out somewhere where my cats won't sleep on them.

Apart from berets, I can't stop buying gloves. I mostly find them in retro or charity shops. I feel the cold really easily, so if there's a nip in the air, I'll always put on a hat, gloves and neck scarf. The great thing about scarves is that they mean that you don't have to think about wearing jewellery.

I shop randomly. I'll go for a shop maybe twice a month and get all the things that I need. My favourite high street store is probably Topshop. I also go to LK Bennett. Their shoes are fantastic and their clothes are great, too – made from lovely soft material and cut nicely. You can also mix and match their clothes easily as they're always made from gorgeous tweeds and silks.

I don't really go to designer shops. I certainly don't know the names of any designers, except for Biba, I think that those old Biba clothes are really great. I'm not that interested in what celebrities are wearing. I didn't have a telly for five years before I went on The Apprentice, so I never watch make-over shows.

I've always got a pair of flat shoes with me and some high heels in a bag. There's nothing worse than having to hobble around all day in heels. It's ungainly, it's bad for your feet and it trashes your shoes. I'm probably further ruining any image I might have had by saying this, but I get my pumps from New Look or Topshop; they have fantastic colours and they're cheap, so if you find yourself in the middle of a muddy field it doesn't really matter because it'll be £10 to replace them.

I don't think clothes need to be pretentious to look nice. Right now I'm wearing pink satin pumps, a flowery white skirt, a pink camisole top and a blue cardigan with little beads on it and a flower in my hair. Flowers are another thing I collect. You can get them in Accessorize. They always look good. Just like berets.

Voices
Lucerne’s Hotel Château Gütsch, one of the lots in our Homeless Veterans appeal charity auction
charity appeal
Sport
Brendan Rodgers is confident that Sterling will put pen to paper on a new deal at Anfield
footballLIVE: Follow all the latest from tonight's Capital One quarter-finals
Life and Style
A woman walks by a pandal art installation entitled 'Mars Mission' with the figure of an astronaut during the Durga Puja festival in Calcutta, India
techHow we’ll investigate the existence of, and maybe move in with, our alien neighbours
Arts and Entertainment
Tony Hughes (James Nesbitt) after his son Olly disappeared on a family holiday in France
tv
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
News
people

Jo from Northern Ireland was less than impressed by Russell Brand's attempt to stage a publicity stunt

Voices
Jimmy Mubenga died after being restrained on an aircraft by G4S escorts
voicesJonathan Cox: Tragedy of Jimmy Mubenga highlights lack of dignity shown to migrants
News
i100
Arts and Entertainment
Jim Carrey and Jeff Daniels ride again in Dumb and Dumber To
filmReview: Dumb And Dumber To was a really stupid idea
Life and Style
tech
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Ashdown Group: Helpdesk Analyst

    £25000 per annum: Ashdown Group: An established media firm based in Surrey is ...

    Ashdown Group: Java Developer - Hertfordshire - £47,000 + bonus + benefits

    £40000 - £470000 per annum + bonus: Ashdown Group: Java Developer / J2EE Devel...

    Ashdown Group: Head of Finance - Financial Director - London - £70,000

    £70000 per annum: Ashdown Group: Head of Finance - Financial Controller - Fina...

    Recruitment Genius: Business Development Executive - Nationwide - OTE £65,000

    £30000 - £65000 per annum: Recruitment Genius: This small technology business ...

    Day In a Page

    Calls for a military mental health 'quality mark'

    Homeless Veterans campaign

    Expert calls for military mental health 'quality mark'
    Racton Man: Analysis shows famous skeleton was a 6ft Bronze Age superman

    Meet Racton Man

    Analysis shows famous skeleton was a 6ft Bronze Age superman
    Garden Bridge: St Paul’s adds to £175m project’s troubled waters

    Garden Bridge

    St Paul’s adds to £175m project’s troubled waters
    Stuff your own Christmas mouse ornament: An evening class in taxidermy with a festive feel

    Stuff your own Christmas mouse ornament

    An evening class in taxidermy with a festive feel
    Joint Enterprise: The legal doctrine which critics say has caused hundreds of miscarriages of justice

    Joint Enterprise

    The legal doctrine which critics say has caused hundreds of miscarriages of justice
    Freud and Eros: Love, Lust and Longing at the Freud Museum: Objects of Desire

    Freud and Eros

    Love, Lust and Longing at the Freud Museum
    France's Front National and the fear of a ‘gay lobby’ around Marine Le Pen

    Front National fear of ‘gay lobby’

    Marine Le Pen appoints Sébastien Chenu as cultural adviser
    'Enhanced interrogation techniques?' When language is distorted to hide state crimes

    Robert Fisk on the CIA 'torture report'

    Once again language is distorted in order to hide US state wrongdoing
    Radio 1’s new chart host must placate the Swifties and Azaleans

    Radio 1 to mediate between the Swifties and Azaleans

    New chart host Clara Amfo must placate pop's fan armies
    Homeless Veterans appeal: 'It's life, and not the Forces, that gets you'

    Homeless Veterans appeal: 'It's life, and not the Forces, that gets you'

    The head of Veterans Aid on how his charity is changing perceptions of ex-servicemen and women in need
    Torture: It didn't work then, it doesn't work now

    Torture: It didn't work then, it doesn't work now

    Its use is always wrong and, despite CIA justifications post 9/11, the information obtained from it is invariably tainted, argues Patrick Cockburn
    Rebranding Christmas: More public bodies are refusing to give the festival its name for fear of causing offence

    Rebranding Christmas

    More public bodies are refusing to give the festival its name for fear of causing offence. They are missing the point, and we all need to grow up
    A Greek island - yours for the price of a London flat

    A sun-kissed island - yours for the price of a London flat

    Cash-strapped Greeks are selling off their slices of paradise
    Pogues could enjoy fairytale Christmas No 1 thanks to digital streaming

    Pogues could enjoy fairytale Christmas No 1 thanks to digital streaming

    New system means that evergreen songs could top the festive charts
    Prince of Wales: Gruff Rhys on his rock odyssey, and the trouble with independence

    Prince of Wales: Gruff Rhys

    He is a musician of wondrous oddity. He is on a perpetual quest to seek the lost tribes of the Welsh diaspora. Just don't ask Gruff Rhys if he's a national treasure...