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New menswear label Hunter Gather eschews trends in favour of classic good looks

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Indy Lifestyle Online

If you have more than a passing interest in men's fashion, you will know, even if you weren't there to experience it first hand, that the early 1990s saw the launch of the original Jigsaw menswear label.

Headed up by Chris Bailey, it heralded the arrival of affordable yet desirable fashion on the high-street. Trend-driven clothes without a designer price tag attached were a revelation at that time.

Fast forward then to 2013 and Bailey, along with his business partner, fashion director and creative David Bradshaw, is back with new label Hunter Gather. Bradshaw, who has previously worked on style magazines Arena Homme + and GQ Style, is front of house for the brand but his vision for the label is of a collective of individuals scouring the globe for inspiration, bringing affordable yet stylish clothes to the modern man.

And what of the clothes? Well, outerwear features shearling jackets and pea coats, while basics such as cotton T-shirts and cashmere knits are of the highest standard. Hunter Gather also offers, rather bravely, its take on the perfect white shirt. What's also appealing is the brand's take on seasons; clothes won't change drastically every six months, meaning customers, as well as the label, won't be thrown off kilter by any flash-in-the-pan seasonal trends. Bradshaw will only add to the existing collection when he deems it necessary.

As well as a stand-alone London store, there's also a new space in Selfridges, while online you can mull over the musings of an up-and-coming architect or actor as you fill your virtual basket with clothe