Forget updating your wardrobe, scent your way into the season with a new fragrance.

In traditional terms, the meaning of spring suggests a time of rejuvenation and reinvention. While the sighting of daffodils and newborn lambs may be few and far between thanks to the chilly climate, it’s not too early for a new season revamp starting with fragrance

No sooner than the Christmas decorations have come down, brands begin releasing their perfume offerings for spring. Just like not many shoppers would expect their woollen jumpers and winter boots to be suitable for spring, fragrances require some adjustment for the season.

Florals in spring aren’t exactly innovative but in a blossom-heavy season it’s a timeless reference point for perfumers. Dolce & Gabbana’s new scent Floral Drops, which is out next month, is a flower lover’s dream, with white blooms Amaryllis, Daffodil and Water Lily at its heart. Burberry has also reinvented its Brit Rhythm fragrance; Floral contains the edition of jasmine, lotus blossom and lilac.

 

Still on the flowery theme, roses have enjoyed a period of reinvention over the past few years, shedding their old-fashioned connotations for a far trendier outlook. Jo Malone, whose Red Roses fragrance is now an iconic scent, has used the flower again in its new Limited Edition inspired by the history of Great Britain; Tudor Rose & Amber is a rich new scent in the collection.

A lighter take on the bloom is launching from Aerin; Rose de Grasse, which features a blend of three rose ingredients – Centifolia, Otto Bulgarian and Absolute combined with a watery accord for a fresher, modern scent. Similarly, Eau Plurielle from Diptyque uses rose as a base and introduces a fresher note with the addition of ivy.

 

Comments