The brightest fashion trends for spring 2010

view gallery VIEW GALLERY

The style industry hasn't had a good recession so far – and yet the demand for fresh design remains as intense as ever. Introducing 15 new trends for spring 2010, Susannah Frankel explains why the fashion fightback starts here

If anything characterises the past decade in fashion then it must surely be the concepts of both volume and speed. While designer fashion was formerly a strictly limited edition and elitist pursuit, today there is a truly spectacular amount of product to choose from – and it's aimed at anyone and everyone the world over, no longer just the privileged few. Add to the skincare, fragrance, accessory, footwear and diffusion lines of yesteryear, second and third lines, pre-collections and cruise collections, knitwear, denim, fine jewellery, swimwear and more, all at various price points and arriving in store on a monthly basis ensuring that merchandise is "fresh", and one could be forgiven for thinking that our desire is insatiable. And by and large that has proved to be the case. Amongst the most highly visible and overtly glamorous symbols of capitalism, fashion responds to demand. It's as simple as that. And the growth of the luxury goods industry to hitherto unforeseen heights is nothing if not testimony to that.

"Fast fashion" – 10 years ago no one knew what such a thing was – must take at least some of the credit (or should that be blame?) for this.

After all, in order to keep up with the budget copies of designer clothes, many of which are available only weeks after the designer originals that inspired them were first shown, the high end has retaliated in kind. In this case, the internet, not to mention the weekly glossy magazines filled with paparazzi shots of celebrities endorsing the new season's designs, have both played more than a small part.

What goes up must come down, however, and so when recession hit more than a year ago even the most audacious and high-profile names were forced, once again, to take action. They have done so in different ways. In some cases, the fashion superpowers have responded by going back to their roots – producing finely crafted clothing that bears the instantly recognisable hallmark of the designer or heritage behind it, thus ensuring that more trend-driven aesthetics seem ephemeral to the point of wasteful by comparison.

Others have relied more on sheer inventiveness, creating innovative new fabrics and finishing techniques, and pioneering and increasingly complex silhouettes, that seem to be saying: "copy that if you dare". It almost goes without saying that such expertise and imagination come at a cost, and so the price points of main-line collection designer clothing in particular has soared to the point where it is not uncommon for a ready-to-wear jacket, say, to weigh in at upwards of £4,000 and, even so, such pieces may sell out within days of their appearance.

Of course, the economic downturn has led to more than a few casualties – the demise of the house of Christian Lacroix, the brilliant, southern French-born couturier who revitalised fashion in the Eighties, is one such. Luella Bartley, as fashionable as ever but struggling to make ends meet nonetheless, another. Yohji Yamamoto, one of Japanese fashion's biggest names, also filed for bankruptcy this October, but has since found new backing. Competition for what has now become a less buoyant market has never been so fierce and this is true right across the board, from catwalk to high street. No one is immune.

Fashion is nothing if not a resilient creature, however, and so the spring/summer 2010 collections were some of the most inspirational, and indeed aspirational, in recent history; and, having cast off at least some play-safe retrograde tactics, also the most modern.

"No more history," the Balenciaga designer, Nicolas Ghesquière told American Vogue' s website style.com immediately after his most recent offering – and it could be a mantra for the season as a whole.





For more fashion news and features, go to independent.co.uk/fashion

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Duty Manager

    Negotiable: Recruitment Genius: A Duty Manager is required to join one of the ...

    Recruitment Genius: Team Leader

    Negotiable: Recruitment Genius: A Team Leader is required to join one of the l...

    Recruitment Genius: Chef

    Negotiable: Recruitment Genius: A Chef is required to join one of the largest ...

    Recruitment Genius: Customer Service Assistant

    Negotiable: Recruitment Genius: A Customer Service Assistant is required to jo...

    Day In a Page

    No postcode? No vote

    Floating voters

    How living on a houseboat meant I didn't officially 'exist'
    Louis Theroux's affable Englishman routine begins to wear thin

    By Reason of Insanity

    Louis Theroux's affable Englishman routine begins to wear thin
    Power dressing is back – but no shoulderpads!

    Power dressing is back

    But banish all thoughts of Eighties shoulderpads
    Spanish stone-age cave paintings 'under threat' after being re-opened to the public

    Spanish stone-age cave paintings in Altamira 'under threat'

    Caves were re-opened to the public
    'I was the bookies’ favourite to be first to leave the Cabinet'

    Vince Cable interview

    'I was the bookies’ favourite to be first to leave the Cabinet'
    Election 2015: How many of the Government's coalition agreement promises have been kept?

    Promises, promises

    But how many coalition agreement pledges have been kept?
    The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

    The death of a Gaza fisherman

    He built his own reef, and was fatally shot there by an Israeli gunboat
    Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

    Saudi airstrikes are fuelling the Gulf's fire

    Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
    Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

    The only direction Zayn could go

    We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
    Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

    Spells like teen spirit

    A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
    Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

    If fashion is a cycle, this young man knows just how to ride it

    British designer Jonathan Anderson is putting his stamp on venerable house Loewe
    Number plates scheme could provide a licence to offend in the land of the free

    Licence to offend in the land of the free

    Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
    From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

    From farm to fork in Cornwall

    One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
    Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

    Robert Parker interview

    The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
    Don't believe the stereotype - or should you?

    Don't believe the stereotype - or should you?

    We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor