Every season Spanish brand Hoss Intropia chooses an intriguing woman to be the face of its brand – a roster that has included Helena Christensen, Carmen Kass and Naomie Harris. The latest addition to that impressive line-up is Quentin Jones, the illustrator and film-maker who has set the fashion world aglow with her work.
For the first time, Hoss Intropia has asked Jones to draw on her multitude of talents and design a limited-edition tote bag that has been made by the 1,100 strong female workforce of Creative Handicrafts, a fair-trade co-operative that aims to improve the lives of unprotected women in Mumbai.
“The long line of women who have been involved with Hoss Intropia have been beautiful and talented in equal measure,” says the multi-talented Jones, who studied philosophy at Cambridge and illustration at Central Saint Martins. “So it was very flattering to be asked to join them. I was also keen to design a bag, make a window installation and do more illustration – it is quite satisfying to work holistically on a project.”
The total price of the bag will go to Creative Handicrafts, something that Jones is particularly pleased about: “[Fair trade] is really important and not something that you always think of when you are bulk buying high street T-shirts and other things you throw out by the end of the year. It is great to know that I made a bag that not only isn’t harmful, but actively improves some lives – and its success helps promote fair standards in a broader sense.”
The tote bag is in store now – along with the new season collection which is feminine and quirky, acknowledging trends without the slavish devotion to them of some labels.
“It will never stop giving me a buzz seeing my work printed or playing in stores,” says Jones. The best bit is when you have laid down the foundations for a film or image and get to add the final flourish – the last splat of paint, or tiny piece of collage that pulls the whole piece together.”