Firm's personalized underwear also green

One of Japan's leading underwear manufacturers has released a new line of his-and-hers underwear that can be made-to-order to incorporate specific colors and additions, such as pockets, yet are more environment-friendly than others on the market.

Gunze Ltd. describes its new Body Wild Fit line as "eco pants" as the Osaka-based firm has set up a new production line for the multi-hued and body-hugging undergarments, meaning they are stitched individually and are therefore able to include buyers' requests.

That can include everything from polka-dot patches to different-colored waistbands and the company is also collaborating with artists to produce customized additions - called "Collabo Pants" - in which anyone who wants more than a plain pair of underwear can work with designers to dream up their own styles.

The oldest manufacturer of underwear in Japan, Gunze said that customers can choose from 100 basic colors and that the new system is popular among couples who want to have matching underwear.

And because each item is created individually, company spokesman Tatsuya Ban said the amount of cloth that is wasted is dramatically reduced - down from 22 percent in conventional production lines to just 5 percent. Similarly, the dyeing process is on a far smaller scale - the company can even dye a single garment at a time - meaning that far less water and dye are required, while less energy is required to complete the process.

In all, the new production system requires nearly 60 percent less water and 19 percent less dye, and when all the savings are tallied up the reduction in carbon dioxide emissions comes to 41 percent, the company said.

Other companies have released eco-friendly lines of underwear, with UK-based Enamore using organic silk and recycled content for its ladies' ranges, while US-based Pact uses only organic Turkish cotton for its lines for both men and women.

Gunze's customized underwear is slightly more expensive than that of companies that stick to traditional manufacturing methods, with one pair retailing for Y3,150 (€26.95) but two pairs available for Y5,250 (€44.91) and free shipping in Japan.

The new line is available from Gunze's newly opened "pants boutiques" in Tokyo's fashionable Harajuku and Odaiba districts, as well as in Hyogo Prefecture in central Japan. The company is also selling the items for the domestic market through its website - www.bw-fit.com/ - and is anticipating sales of 50,000 units a year.

JR

Voices
voicesMoyes' tragedy is one the Deputy PM understands all too well, says Matthew Norman
Arts & Entertainment
William Shakespeare's influence on English culture is still strongly felt today, from his plays on stage to words we use everyday
arts
News
Matthew Mcnulty and Jessica Brown Findlay in 'Jamaica Inn'
mediaHundreds complain over dialogue levels in period drama
Arts & Entertainment
Rocker of ages: Chuck Berry
musicWhy do musicians play into old age?
VIDEO
Arts & Entertainment
With Jo Joyner in 'Trying Again'
tvHe talks to Alice Jones on swapping politics for pillow talk
News
Jilly's jewels: gardener Alan Titchmarsh
peopleCountry Life magazine's list of 'gallant' public figures throws light on what it means to be a gentleman in the modern world
Sport
John Terry goes down injured in the 70th minute
sportAtletico Madrid 0 Chelsea 0: Blues can finish the job at Stamford Bridge, but injuries to Terry and Cech are a concern for Mourinho
Student
student
News
<b>Rebecca Adlington</b>
<br />This, the first British swimmer to win two
Olympic gold medals in 100 years, is the eversmiling
face of the athletes who will, we're
confident, make us all proud at London 2012
peopleRebecca Adlington on 'nose surgery'
Arts & Entertainment
tvJudge for yourself
Life & Style
tech
News
Tough call: is the psychological distress Trott is suffering an illness? (Getty)
healthJonathan Trott and the problems of describing mental illness
Life & Style
23 April 2014: Google marks St George's Day with a drawing depicting England's patron saint slaying a fire-breathing dragon
tech
Life & Style
On the dogwalk: a poodle on the runway during a Mulberry show in London
fashionThe duo behind Asos and Achica have launched a new venture offering haute couture to help make furry companions fashionable
News
peopleEmma Appleton says photographer said he would shoot her for magazine if she slept with him
Extras
indybest
News
peopleRevealed: Goop.com's losses - and the pay rises
Have you tried new the Independent Digital Edition iPad app?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Projects Financial Analyst - Global Technology firm

    £55000 - £62000 per annum + outstanding benefits and bonus: Pro-Recruitment Gr...

    Reception Teacher

    £120 per day: Randstad Education Luton: Reception teacher required for an Outs...

    Commercial B2B Pricing Specialist - Global Bids and Tenders

    £35000 - £45000 per annum + excellent company benefits : Pro-Recruitment Group...

    DT Teacher - Food Technology

    £90 - £130 per day: Randstad Education Preston: The Job We are currently recr...

    Day In a Page

    Brits who migrate to Costa del Sol more unhappy than those who stay at home

    It's not always fun in the sun: Moving abroad does not guarantee happiness

    Brits who migrate to Costa del Sol more unhappy than those who stay at home
    Migrants in Britain a decade on: They came, they worked, they stayed in Lincolnshire

    Migrants in Britain a decade on

    They came, they worked, they stayed in Lincolnshire
    Chris Addison on swapping politics for pillow talk

    Chris Addison on swapping politics for pillow talk

    The 'Thick of It' favourite thinks the romcom is an 'awful genre'. So why is he happy with a starring role in Sky Living's new Lake District-set series 'Trying Again'?
    Why musicians play into their old age

    Why musicians play into their old age

    Nick Hasted looks at how they are driven by a burning desire to keep on entertaining fans despite risking ridicule
    How can you tell a gentleman?

    How can you tell a gentleman?

    A list of public figures with gallant attributes by Country Life magazine throws a fascinating light on what it means to be a gentleman in the modern world
    Pet a porter: posh pet pampering

    Pet a porter: posh pet pampering

    The duo behind Asos and Achica have launched a new venture offering haute couture to help make furry companions fashionable
    A History of the First World War in 100 moments: The mutiny that sent a ripple of fear through the Empire

    A History of the First World War in 100 moments

    The mutiny that sent a ripple of fear through the Empire
    Hot stuff: 10 best kettles

    Hot stuff: 10 best kettles

    Celebrate St George’s Day with a nice cup of tea. Now you just need to get the water boiled
    Sam Wallace: Why Giggs is perfect fit as Manchester United boss... in the longer term

    Sam Wallace

    Why Ryan Giggs is perfect fit as Manchester United boss... in the longer term
    Renaud Lavillenie: The sky's the limit for this pole vaulter's ambitions

    Renaud Lavillenie: The sky's the limit for this pole vaulter's ambitions

    Having smashed Sergei Bubka's 21-year-old record, the French phenomenon tells Simon Turnbull he can go higher
    Through the screen: British Pathé opens its archives

    Through the screen

    British Pathé opens its archives
    The man behind the papier mâché mask

    Frank Sidebottom

    The man behind the papier mâché mask
    Chris Marker: Mystic film-maker with a Midas touch

    Mystic film-maker with a Midas touch

    Chris Marker retrospective is a revelation
    Boston runs again: Thousands take to the streets for marathon as city honours dead and injured of last year's bombing

    Boston runs again

    Thousands of runners take to the streets as city honours dead of last year
    40 years of fostering and still holding the babies (and with no plans to retire)

    40 years of fostering and holding the babies

    In their seventies and still working as specialist foster parents