First look: Kelly Osbourne for Madonna's Material Girl fall/winter collection

The former reality TV star and daughter of rocker Ozzy remains the face of Madonna and daughter Lourdes's fashion line for Macy's this fall. 

Come September, Osbourne will star in several ads alongside quintessential New York City sights including Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy, and Chinatown.

The singer went through a considerable transformation, both physically and stylistically, following her appearance on US TV show Dancing with the Stars, turning her into a front row fixture during fashion weeks. She also made her chart debut thanks to a cover of Madonna's "Papa Don't Preach," perhaps partially responsible for creating a bond between the two singers.

Material Girl is exclusively sold at US department store Macy's.