First look: Taylor Momsen fronts Madonna's fashion line

(courtesy of Macy's)

Just as many expected, Gossip Girl star Taylor Momsen - who previously starred in the European New Look ads - is the face of Madonna and her daughter Lourdes' much-talked-about fashion line for Macy's, called Material Girl.

The range, which will become available at the US department store on August 3 for back-to-school season, will feature mainly 1980s-inspired clothes, including flowery bustier dresses, star prints, 'jeggings,' and even fingerless gloves.

According to a press release, the new line relies on mixing unexpected items, "like a tutu dress and studded-combat boots, or an oversized boyfriend sweatshirt with a floral print miniskirt." All items are priced below $80, with most costing less than $40.

Even though the fashion world is starting to get fed up with celebrity fashion lines, this collection is highly anticipated not just because of Madonna's star power, but also because of her successful design debut for Swedish retailer H&M a few years back. Also, Lourdes - aka Lola - has started blogging on a new site, called Material World ( http://blog.materialgirlcollection.com), prompting comparisons with fellow teen fashion blogger Tavi, and further building anticipation in the run-up to the collection release.

Watch a preview at http://www.youtube.com/watch?v=s9FQfDWs8Wk.