Ready To Wear: The return of a much-loved and thoroughly British name

 

This evening sees the return of the Alexander McQueen name to the London catwalk after an absence of more than a decade.

It will be very welcome. This is still very much a London-based brand in spirit, despite the fact that a 51 per cent stake of it is owned by the Gucci Group (Italian), which in turn is presided over by PPR (Pinault-Printemps-Redoute; French). All of this, one might argue, is testimony to the international beast that designer fashion – and the luxury-goods industry more broadly – has become.

With that in mind, it is not insignificant that the Alexander McQueen main line collection won't be shown until the beginning of next month, in Paris. Instead, Sarah Burton, the Alexander McQueen creative director since its eponymous founder's death a little over two years ago, is showing the label's second line, McQ, at the climax of London Fashion Week, and that seems like a well-judged move.

Launched in 2006, McQ was always conceived as a more reasonably priced, street-inspired little sister (and indeed brother) compared with the by-now-grand affair that Alexander McQueen has become. Burton has clearly decided to continue in that vein.

"There's definitely an emphasis on daywear for McQ," she says in the latest issue of AnOther magazine. "Maybe McQ's a bit looser, a bit more everyday, a jacket you can throw on, an oversized coat, a knit... It's still very important to me that it tells a story, though, that we're creating a character who is part of the world of Alexander McQueen."

For autumn/winter 2012, then, she says, she's been thinking about Land Girls, about military references and about nature, of course. The people who inhabit this world are younger and more irreverent, perhaps, than the more upscale Alexander McQueen woman and represent the magpie, make-do-and-mend aesthetic the London Look has always been feted for. The move makes sound sense both in terms of business and aesthetics, then.

However one looks at it, London is lucky to play host to this great fashion name and to a house that, for all its global recognition, has a quintessentially British heart.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Project and Quality Manager

    £28000 - £32000 per annum: Recruitment Genius: This company is an independent ...

    Recruitment Genius: Trainee Sales Executive - OTE £20,625

    £14625 - £20625 per annum: Recruitment Genius: This role is for an enthusiasti...

    Guru Careers: Financial Controller

    £45 - £55k DOE: Guru Careers: A Financial Controller is required to join a suc...

    Recruitment Genius: Fertility Nurse

    Negotiable: Recruitment Genius: This is an exciting opportunity to join the ho...

    Day In a Page

    Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

    Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

    Turkish President Erdogan could benefit politically from the targeting of the PKK, says Patrick Cockburn
    Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn or a return to a Labour government

    Our choice is years of Tory rule under Corbyn or a return to a Labour government

    Yvette Cooper urged Labour members to 'get serious' about the next general election rather than become 'a protest movement'
    Singapore's domestic workers routinely exploited and often abused in the service of rich nationals

    Singapore's hidden secret of domestic worker abuse

    David Cameron was shown the country's shiniest veneer on his tour. What he didn't see was the army of foreign women who are routinely exploited and often abused in the service of rich nationals
    Showdown by Shirley Jackson: A previously unpublished short story from the queen of American Gothic

    Showdown, by Shirley Jackson

    A previously unpublished short story from the queen of American Gothic
    10 best DSLRs

    Be sharp! 10 best DSLRs

    Up your photography game with a versatile, powerful machine
    Solved after 200 years: the mysterious deaths of 3,000 soldiers from Napoleon's army

    Solved after 200 years

    The mysterious deaths of 3,000 soldiers from Napoleon's army
    Every regional power has betrayed the Kurds so Turkish bombing is no surprise

    Robert Fisk on the Turkey conflict

    Every regional power has betrayed the Kurds so Turkish bombing is no surprise
    Investigation into wreck of unidentified submarine found off the coast of Sweden

    Sunken sub

    Investigation underway into wreck of an unidentified submarine found off the coast of Sweden
    Instagram and Facebook have 'totally changed' the way people buy clothes

    Age of the selfie

    Instagram and Facebook have 'totally changed' the way people buy clothes
    Not so square: How BBC's Bloomsbury saga is sexing up the period drama

    Not so square

    How Virginia Woolf saga is sexing up the BBC period drama
    Rio Olympics 2016: The seven teenagers still carrying a torch for our Games hopes

    Still carrying the torch

    The seven teenagers given our Olympic hopes
    The West likes to think that 'civilisation' will defeat Isis, but history suggests otherwise

    The West likes to think that 'civilisation' will defeat Isis...

    ...but history suggests otherwise
    The bald truth: How one author's thinning hair made him a Wayne Rooney sympathiser

    The bald truth

    How thinning hair made me a Wayne Rooney sympathiser
    Froome wins second Tour de France after triumphant ride into Paris with Team Sky

    Tour de France 2015

    Froome rides into Paris to win historic second Tour
    Fifteen years ago, Concorde crashed, and a dream died. Today, the desire to travel faster than the speed of sound is growing once again

    A new beginning for supersonic flight?

    Concorde's successors are in the works 15 years on from the Paris crash