From Paris to Shanghai: Chanel exhibit coming to China
Wednesday 27 October 2010
The Museum of Contemporary Art (MoCA) in Shanghai will hold an exhibition during winter 2011 on Chanel, the iconic haute couture label. Titled
Culture Chanel, it will trace the many inspirations behind the designs of the French house. It's the latest move by a luxury label to expand its presence in the cosmopolitan Chinese city.
Women's Wear Daily reported that the exhibit is set to run January 15 through March 14. Some 400 items, including clothing, artwork, films and manuscripts, were amassed with the help of Chanel for the event. The exhibit will be curated by Jean-Louis Froment, a French art director and critic.
The exhibit is not chronological, but it spans the history of Chanel from its origins under the artistic direction of founder Gabrielle Chanel to present day. A key aspect of Culture Chanel is about Gabrielle's rapports with artists of her heyday since she was a fixture among Parisian literary and artistic circles. She counted Jean Cocteau and Pablo Picasso among her friends and composer Igor Stravinsky among her lovers.
MoCA is no stranger to fashion-oriented displays. In 2008, it organized the exhibit "Salvatore Ferragamo's Evolving Legend 1928-2008," in honor of the 80th anniversary of the Italian fashion house.
In recent years, "The Paris of the East" has been become a hot destination for luxury labels looking to expand their business eastward. In November 2009, to commemorate the opening of a Chanel boutique at the Peninsula Hotel in Shanghai, Chanel launched a website devoted exclusively to happenings in Shanghai. And this past May, to mark the grand reopening of the Christian Dior boutique at the Shanghai Plaza, the French luxury brand rolled out a limited-edition Dior Blue collection that was sold exclusively at the Shanghai store.
But it's French luxury house Hermès that has invested the most heavily in Shanghai. This past September, it opened its first boutique in the city for its new clothing and lifestyle brand Shang Xia. The Chinese sub-label, which means "Up Down" in Mandarin, "aims to boost what [Hermès CEO Patrick] Thomas told AFP was 'very strong growth' in mainland China, Hong Kong, Macau and Taiwan - collectively now Hermès' 'principal market.'"
Business-wise, it makes a lot of sense. Sales of luxury goods in mainland China reached nearly 8.6 billion dollars in 2008, according to consultancy Bain and Company. And Chinese tourists' purchases abroad bring the total market worth to 20 billion dollars. What's more, consulting firm PriceWaterhouseCoopers predicts China to become the world's top buyer of luxury goods by 2015.
Visit the Shanghai Museum of Contemporary Art : http://www.mocashanghai.org/
Visit the Chanel Paris-Shanghai website : http://www.chanel-paris-shanghai.com
Life & Style blogs
How Old Do I Look: Microsoft’s super advanced age-guessing app is terrible at guessing how old celebrities are, too
What do the emoji on Snapchat mean?
The 12 most sexually satisfied countries in the world revealed
Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
This company will heat your house for free if you have room for its servers
- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 3 How the language you speak changes your view of the world
- 4 The top 50 cities for young people to live in
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...