iStyle: Toy story

view gallery VIEW GALLERY

Fashion is obsessed with kitschy cartoons, and now the two have joined forces, explains Naomi Attwood

Cartoon characters have broken free from the small screen and taken over the catwalk. From Bambi-print sweaters at Givenchy to Jeremy Scott’s manic eyeball prints, this season has a strong kitsch aesthetic; part Nineties retro, with a sense of subverting sickly sweet, girly femininity, part having fun at the same time.

But while old-school favourites are going strong, it’s the stars of a new cartoon and doll range, Ever After High, who have now inspired some of London’s brightest young designers. For those who aren’t  familiar with it, Ever After High is where the teenage offspring of fairytale characters go to school. Split into two cliques, the Royals follow in their parent’s footsteps while the Rebels, well, rebel.

To celebrate the launch of the cartoon, a special fashion range has been commissioned, and who better to design it than the young creatives of the Fashion East collective – Ryan Lo, Claire Barrow, Ashley Williams and Bobby Abley, of Fashion East offshoot MAN – whose cartoon-watching days aren’t that far behind them? The  designers have each created a distinctive bag, while DJ and writer Princess Julia’s watercolour paintings adorn T-shirts.

The limited-edition bags echo the  vibrant pink and purple palette and cartoon sensibility of the franchise; from Ashley William’s Muppet-worthy faux-fur raccoon bag to Abley’s graphic rucksack, the designers are well-suited to the brief.

Menswear designer Abley said: “I feel very lucky to be involved; the excitement overwhelms me a little. For me it’s perfect. I’ve always wanted to dress a doll.”

As for the switch from fashion to  fantasy, Williams’s and Barrow’s models both carried stuffed animals as  accessories for autumn/winter, while Abley’s collection was set in a Blue  Peter-esque spaceship.

In fact, Abley is such a cartoon aficionado that he has Ariel, Disney’s Little Mermaid, tattooed on his arm. No doubt his creations will live happily ever after.

Ever After High collaborations and dolls go on sale at the Toy Shop, Selfridges London tomorrow; everafterhigh.com

Arts and Entertainment
filmPoldark production team claims innocence of viewers' ab frenzy
Life and Style
Google marks the 81st anniversary of the Loch Ness Monster's most famous photograph
techIt's the 81st anniversary of THAT iconic photograph
News
Katie Hopkins makes a living out of courting controversy
people
News
General Election
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Office Administrator

    £14000 - £18000 per annum: Recruitment Genius: An Office Administrator is requ...

    Recruitment Genius: Sales Executive - Commercial Vehicles - OTE £40,000

    £12000 - £40000 per annum: Recruitment Genius: Due to expansion and growth of ...

    Ashdown Group: Senior PHP Developer - Sheffield - £50,000

    £40000 - £50000 per annum: Ashdown Group: Senior PHP Developer position with a...

    Recruitment Genius: Operations Leader - Plasma Processing

    Negotiable: Recruitment Genius: An Operations Leader is required to join a lea...

    Day In a Page

    Revealed: Why Mohammed Emwazi chose the 'safe option' of fighting for Isis, rather than following his friends to al-Shabaab in Somalia

    Why Mohammed Emwazi chose Isis

    His friends were betrayed and killed by al-Shabaab
    'The solution can never be to impassively watch on while desperate people drown'
An open letter to David Cameron: Building fortress Europe has had deadly results

    Open letter to David Cameron

    Building the walls of fortress Europe has had deadly results
    Tory candidates' tweets not as 'spontaneous' as they seem - you don't say!

    You don't say!

    Tory candidates' election tweets not as 'spontaneous' as they appear
    Mubi: Netflix for people who want to stop just watching trash

    So what is Mubi?

    Netflix for people who want to stop just watching trash all the time
    The impossible job: how to follow Kevin Spacey?

    The hardest job in theatre?

    How to follow Kevin Spacey
    Armenian genocide: To continue to deny the truth of this mass human cruelty is close to a criminal lie

    Armenian genocide and the 'good Turks'

    To continue to deny the truth of this mass human cruelty is close to a criminal lie
    Lou Reed: The truth about the singer's upbringing beyond the biographers' and memoirists' myths

    'Lou needed care, but what he got was ECT'

    The truth about the singer's upbringing beyond
    Migrant boat disaster: This human tragedy has been brewing for four years and EU states can't say they were not warned

    This human tragedy has been brewing for years

    EU states can't say they were not warned
    Women's sportswear: From tackling a marathon to a jog in the park, the right kit can help

    Women's sportswear

    From tackling a marathon to a jog in the park, the right kit can help
    Hillary Clinton's outfits will be as important as her policies in her presidential bid

    Clinton's clothes

    Like it or not, her outfits will be as important as her policies
    NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

    Who's monitoring the outsourced NHS services?

    A report finds that private firms are not being properly assessed for their quality of care
    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
    How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

    How do Greeks feel about Syriza?

    Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
    From Iraq to Libya and Syria: The wars that come back to haunt us

    The wars that come back to haunt us

    David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
    Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

    Too busy to surf? Head to The Pool

    A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders