Men, get ready for florals: in what is the label's first licensing deal in more than a hundred years, Liberty of London is partnering with the Italian company Slowear for a men's line.
Feeling like channeling your inner Austin Powers? Then pay close attention this men's fashion week in Milan come June, where the new flowery yet masculine collection will make its debut.
Comprising around 200 pieces in total, the range will hit stores in the US, Europe, and Asia next spring.
The announcement comes after numerous collaborations to make the brand fashionable again: from US mass retailer Target to international concept stores like Merci (Paris), Isetan (Tokyo), or 10 Corso Como (Milan) or MAC - the signature flower print can be found on everything from homeware to cosmetics this year.