Seems as if the days of the English Rose are in the past: the British capital's Gatwick airport is offering travelers a free spray tan through August 1.
Called Gatwick Glow, the tanning lounge was launched this week after research by the airport revealed that travelers were uncomfortable with baring their pale skin at their holiday destination.
Surprisingly, more men than women expressed this concern in Gatwick's poll, while more than 30 percent of all survey participants said they were dreading the first day on the beach because they weren't tanned. Yet more unexpectedly, pale skin was considered even less attractive than cellulite and bulging bellies.
Kim Francis, the airport's marketing manager, said she hoped the lounge would make passengers "feel great about themselves" and "prevent them from overdoing [the tanning] on the beach."