Look for the bear necessities

view gallery VIEW GALLERY

Founded in 1799, fragrance brand Atkinsons of London is relaunching after hibernation, says Emma Akbareian

Bears are a much-loved creature of the animal kingdom; think Winnie the Pooh, Yogi and Paddington, for example. Long before popular culture took hold of this creature, there was the Atkinsons bear. Although now largely forgotten, he  pre-dates his furry friends as the famed face of the heritage English fragrance house Atkinsons of London.

This summer, however, he has re-emerged from a rather long hibernation as the brand relaunches on to the perfume scene.

It was in 1799 that this particular grizzly first appeared on the streets of London as the mascot of the brand’s perfume store. In an era where Italian fragrances with their exotic ingredients were all the rage, these quintessentially British scents with locally home-grown materials and, of course, the lure of the big old bear hanging around outside the store, provided a refreshing change. The brand boasts a rather historically important list of famous fans of the fragrances including Napoleon, Lord Nelson and King George IV, who made Atkinsons the official perfumer to the Royal Court of England.

Following a commandeering of the brand’s factories by the army during the war, the company gradually fizzled out of existence until now. Its grand relaunch includes three collections.

The Emblematic Collection is an ode to the classic fragrances of the house and its flagship store on Old Bond Street. With its mix of juniper, rose and black tea, it makes for a warm, oaky scent which can be worn by both men and women.

The Legendary Collection celebrates the brand’s legacy with four heritage scents reimagined for the modern day. Finally, there’s the Home Collection of scented candles, which are designed to evoke the spirit of some of England’s finest spots including the Isle of Wight, Mayfair and Hyde Park.

ebooks
ebookA delicious collection of 50 meaty main courses
Life and Style
ebookNow available in paperback
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    SThree: Trainee Recruitment Consultant - Swiss Banking and Finance

    £20000 - £25000 per annum + Uncapped commission: SThree: Can you speak German,...

    Ashdown Group: Marketing Executive - 6 month FTC - Central London

    £25000 - £30000 per annum + benefits: Ashdown Group: An exciting opportunity f...

    Ashdown Group: Junior Project Manager (website, web application) - Agile

    £215 per day: Ashdown Group: Junior Project Manager (website, web application ...

    Guru Careers: Dining Room Head Chef

    £32K: Guru Careers: We are seeking a Dining Room Head Chef to work for one of ...

    Day In a Page

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before