Look for the bear necessities

view gallery VIEW GALLERY

Founded in 1799, fragrance brand Atkinsons of London is relaunching after hibernation, says Emma Akbareian

Bears are a much-loved creature of the animal kingdom; think Winnie the Pooh, Yogi and Paddington, for example. Long before popular culture took hold of this creature, there was the Atkinsons bear. Although now largely forgotten, he  pre-dates his furry friends as the famed face of the heritage English fragrance house Atkinsons of London.

This summer, however, he has re-emerged from a rather long hibernation as the brand relaunches on to the perfume scene.

It was in 1799 that this particular grizzly first appeared on the streets of London as the mascot of the brand’s perfume store. In an era where Italian fragrances with their exotic ingredients were all the rage, these quintessentially British scents with locally home-grown materials and, of course, the lure of the big old bear hanging around outside the store, provided a refreshing change. The brand boasts a rather historically important list of famous fans of the fragrances including Napoleon, Lord Nelson and King George IV, who made Atkinsons the official perfumer to the Royal Court of England.

Following a commandeering of the brand’s factories by the army during the war, the company gradually fizzled out of existence until now. Its grand relaunch includes three collections.

The Emblematic Collection is an ode to the classic fragrances of the house and its flagship store on Old Bond Street. With its mix of juniper, rose and black tea, it makes for a warm, oaky scent which can be worn by both men and women.

The Legendary Collection celebrates the brand’s legacy with four heritage scents reimagined for the modern day. Finally, there’s the Home Collection of scented candles, which are designed to evoke the spirit of some of England’s finest spots including the Isle of Wight, Mayfair and Hyde Park.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Interactive / Mobile Developer

    £40000 - £45000 per annum: Recruitment Genius: This digital production agency ...

    Recruitment Genius: PHP Developer - Midweight

    £40000 - £45000 per annum: Recruitment Genius: This digital production agency ...

    Recruitment Genius: Junior Front End Developer

    £20000 - £30000 per annum: Recruitment Genius: This digital production agency ...

    Recruitment Genius: Front End Developer - Midweight / Senior

    £35000 - £40000 per annum: Recruitment Genius: This digital production agency ...

    Day In a Page

    Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

    Uganda's giants are flourishing once again

    After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
    The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

    After 350 years, the riddle of Britain's exploding fleet is finally solved

    Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
    Airbus has patented a jet that could fly from London to New York in one hour

    Airbus has patented a jet that could fly from London to New York in one hour

    The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
    10 best sun creams for kids

    10 best sun creams for kids

    Protect delicate and sensitive skin with products specially formulated for little ones
    Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

    US betrayal of old ally brings limited reward

    Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
    VIPs gather for opening of second Suez Canal - but doubts linger over security

    'A gift from Egypt to the rest of the world'

    VIPs gather for opening of second Suez Canal - but is it really needed?
    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
    The male menopause and intimations of mortality

    Aches, pains and an inkling of mortality

    So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
    Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

    'How can I possibly be on the list with these writers I have idolised?'

    Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
    Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

    Bettany Hughes interview

    The historian on how Socrates would have solved Greece's problems
    Art of the state: Pyongyang propaganda posters to be exhibited in China

    Art of the state

    Pyongyang propaganda posters to be exhibited in China
    Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

    Vegetarian food gets a makeover

    Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks
    The haunting of Shirley Jackson: Was the gothic author's life really as bleak as her fiction?

    The haunting of Shirley Jackson

    Was the gothic author's life really as bleak as her fiction?
    Bill Granger recipes: Heading off on holiday? Try out our chef's seaside-inspired dishes...

    Bill Granger's seaside-inspired recipes

    These dishes are so easy to make, our chef is almost embarrassed to call them recipes
    Ashes 2015: Tourists are limp, leaderless and distinctly UnAustralian

    Tourists are limp, leaderless and distinctly UnAustralian

    A woefully out-of-form Michael Clarke embodies his team's fragile Ashes campaign, says Michael Calvin